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2 months ago | 
blog.passle.net | Adam Elgar |Charlotte Knight
In 2021, we launched the CMO Series Podcast to share insights from the brightest minds in professional services marketing and business development. We wanted to explore the successes and trends shaping the industry, and to understand the challenges facing legal marketers. We hoped that, in our small way, we'd help drive the industry forward. 5 years, 164 episodes, two major conferences on two continents and 650,000 listens later, we're really proud of the community and what it has achieved.
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Dec 10, 2024 | 
blog.passle.net | Adam Elgar |Abigail Taylor |Olivia Backon |Charlotte Knight
Heads up, Passle users: the original Passle Button extension is retiring after March 31, 2025. But don’t worry - it’s being replaced with the all-new, feature-packed Passle Gateway extension. This upgraded version is designed to make content creation and sharing faster, easier, and more powerful than ever. Check out the quick video above for a sneak peek at the enhanced features, the benefits for Passle users, and an easy guide to upgrading. It’s simple - we promise. Want to dive deeper?
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Nov 19, 2024 | 
blog.passle.net | Adam Elgar |Charles Cousins |Charlotte Knight |Samuel Page
In a recent live event hosted by Passle, Charles Cousins sat down with Sophie Bowkett, the CMO of international law firm Bird & Bird, to discuss how the firm is scaling its digital presence and thought leadership efforts across its global network of over 1,700 lawyers. Some of the key takeaways include:Embracing a More Human-Centric ApproachWhen Bird & Bird undertook a rebrand in 2022, a key focus was bringing more of the firm's "human" side to the forefront.
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Sep 18, 2024 | 
blog.passle.net | Adam Elgar |Charlotte Knight
In this special edition of the CMO Series Podcast we're taking you back to a special moment from our first-ever stateside CMO Series Live Conference held in New York City this past summer. The day started with an incredible session led by Trish Lilley, now the Chief Marketing & Business Development Officer at Barnes & Thornburg.
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Sep 5, 2024 | 
blog.passle.net | Adam Elgar |Charlotte Knight
A professional services firm's website is more than just a brochure; it's the storefront for showcasing the expertise and credibility of its professionals. In Episode 4 of the CMO Series Digital Masterclass, we dive deep into the essential strategies for building a world-class website that effectively highlights your firm's strengths.
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Aug 14, 2024 | 
blog.passle.net | Adam Elgar |Charlotte Knight
Welcome to Episode 3 of the CMO Series Digital Masterclass where we explore the best strategies from professional services marketers for building a world-class digital presence. Our latest research found that legal marketing priorities are changing with digital media and thought leadership rising to the top. Today, we're focusing on how thought leadership determines digital success and positions firms at the forefront of their clients' and prospects' minds.
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Aug 13, 2024 | 
blog.passle.net | Adam Elgar |Samuel Page
Earlier this year, we surveyed Managing Partners at law firms, finding that 50% considered investment in the firm’s digital presence an important driver of future business growth. You can get that full research here. Marketers too, are prioritizing digital, with it being their #1 priority moving forward. Luckily, we've also asked General Counsel all about their habits when it comes to websites and the thought leadership that brings them there.
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Aug 8, 2024 | 
blog.passle.net | Adam Elgar |Charlotte Knight
Welcome to Episode 2 of the CMO Series Digital Masterclass. Today, we’ll explore how thought leadership can transform your firm’s online brand. We’ve curated top digital insights from our CMO Series Podcast - links to the full episodes are listed below. Join us as we delve into essential tools and strategies for professional service marketers, revealing why thought leadership is becoming central to digital success.
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Aug 7, 2024 | 
blog.passle.net | Adam Elgar |Samuel Page |Charles Cousins |VP Sales
Thought leadership can be the key in your business development strategy, but there are some key principles in ensuring that content is effective in turning prospects into clients. We've worked with top business development teams across the world and conducted our own research into what works best when it comes to reaching and engaging prospective clients. It's led us to believe that while most business development involves content, a large proportion of content is not helpful for BD.
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Aug 6, 2024 | 
blog.passle.net | Adam Elgar |Charlotte Knight |Samuel Page
We are really excited to be publishing the US & UK Legal Marketing Leadership Survey 2024, examining the evolving priorities of legal marketers across the US, UK and Canada. You can get your copy of the research here. Last year, we surveyed 200 General Counsels to understand their motivations and habits when assessing legal suppliers.
