Charlotte Knight

2 months ago | blog.passle.net | Adam Elgar |Charlotte Knight

In 2021, we launched the CMO Series Podcast to share insights from the brightest minds in professional services marketing and business development. We wanted to explore the successes and trends shaping the industry, and to understand the challenges facing legal marketers. We hoped that, in our small way, we'd help drive the industry forward. 5 years, 164 episodes, two major conferences on two continents and 650,000 listens later, we're really proud of the community and what it has achieved.

Dec 10, 2024 | blog.passle.net | Adam Elgar |Abigail Taylor |Olivia Backon |Charlotte Knight

Heads up, Passle users: the original Passle Button extension is retiring after March 31, 2025. But don’t worry - it’s being replaced with the all-new, feature-packed Passle Gateway extension. This upgraded version is designed to make content creation and sharing faster, easier, and more powerful than ever. Check out the quick video above for a sneak peek at the enhanced features, the benefits for Passle users, and an easy guide to upgrading. It’s simple - we promise. Want to dive deeper?

Nov 19, 2024 | blog.passle.net | Adam Elgar |Charles Cousins |Charlotte Knight |Samuel Page

In a recent live event hosted by Passle, Charles Cousins sat down with Sophie Bowkett, the CMO of international law firm Bird & Bird, to discuss how the firm is scaling its digital presence and thought leadership efforts across its global network of over 1,700 lawyers. Some of the key takeaways include:Embracing a More Human-Centric ApproachWhen Bird & Bird undertook a rebrand in 2022, a key focus was bringing more of the firm's "human" side to the forefront.

Oct 15, 2024 | lexology.com | Will Eke |Charlotte Knight

Click here to listen to the audio. While many firms strive to put clients first, today we’re exploring what it truly means to be 'client-shaped' and how the role of the CMO is evolving to instil that mindset across organisations. No one is better equipped to delve into this topic, in today’s episode, Will Eke is excited to welcome Laura Ottley, Chief Marketing Officer at Addleshaw Goddard, to the CMO Series Podcast.

Sep 18, 2024 | blog.passle.net | Adam Elgar |Charlotte Knight

In this special edition of the CMO Series Podcast we're taking you back to a special moment from our first-ever stateside CMO Series Live Conference held in New York City this past summer. The day started with an incredible session led by Trish Lilley, now the Chief Marketing & Business Development Officer at Barnes & Thornburg.