Charles Cousins

Nov 19, 2024 | blog.passle.net | Adam Elgar |Charles Cousins |Charlotte Knight |Samuel Page

In a recent live event hosted by Passle, Charles Cousins sat down with Sophie Bowkett, the CMO of international law firm Bird & Bird, to discuss how the firm is scaling its digital presence and thought leadership efforts across its global network of over 1,700 lawyers. Some of the key takeaways include:Embracing a More Human-Centric ApproachWhen Bird & Bird undertook a rebrand in 2022, a key focus was bringing more of the firm's "human" side to the forefront.

Aug 7, 2024 | blog.passle.net | Adam Elgar |Samuel Page |Charles Cousins |VP Sales

Thought leadership can be the key in your business development strategy, but there are some key principles in ensuring that content is effective in turning prospects into clients. We've worked with top business development teams across the world and conducted our own research into what works best when it comes to reaching and engaging prospective clients. It's led us to believe that while most business development involves content, a large proportion of content is not helpful for BD.

Jul 1, 2024 | blog.passle.net | Charles Cousins |Natasha Sandamas |Charlotte Knight |Samuel Page

Last week at the PSMG Annual Conference, I attended an outstanding session with Alex Lowe from DCM Insights, Gemma Prescott from Intapp, James Davidge from Taylor Wessing, and Raya Blakeley-Glover from Bird & Bird. The session delved into The Rainmaker Genome Research and explored strategies for firms to motivate their fee earners to become 'Activators.' Here are a few notes from the session. The backgroundClient loyalty is waning, according to a survey by DCM Insights.

Jun 6, 2024 | lexology.com | Charles Cousins |Charlotte Knight

Click here to listen to the audio. The impact of AI in legal marketing and business development is still relatively unknown. While we hear professionals are adopting AI to achieve impressive results, we rarely see examples of successful outputs.

Jan 25, 2024 | blog.passle.net | Natasha Sandamas |Samuel Page |Charles Cousins |VP Sales

At the 31st Annual Marketing Partner Forum held by the Thomson Reuters Institute in January 2024, legal professionals gathered at the prestigious venue of The Ritz-Carlton, Amelia Island, for three days of intensive learning and networking. The event addressed the pressing issues of law firm profitability and client development in the ever-evolving legal services market.