Olivia Houghton

London

Beauty, Health and Wellness Trends Analyst at The Future Laboratory

beauty & wellness researcher at @thefuturelab

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Articles

Mami Wata makes sun protection accessible with a touch of humour

1 week ago | lsnglobal.com | Olivia Houghton |Dan Hastings |Alice Crossley

Brazil – Suncare brand Mami Wata is using humour and nostalgia to highlight the often-overlooked importance of scalp protection. In its latest campaign, developed with agency Artplan, the brand adopts a retro infomercial style to target bald consumers with a tongue-in-cheek offer: scan your ‘face’ – referring not to facial features, but to the wrinkle-like shapes often found on the backs of bald heads – to receive a coupon code for two sunscreens for the price of one.
Connected Healing

2 weeks ago | lsnglobal.com | Olivia Houghton

BECOME A MEMBER TODAY Sign up to one of our subscription packages and get unlimited access to a hive of insights – from microtrends and macrotrends to market reports, daily news, research across eight industry sectors and much more.
Stat: India’s digital media surpasses tv for the first time

3 weeks ago | lsnglobal.com | Alice Crossley |Olivia Houghton |Seyi Oduwole

New Zealand – Telecommunications company Skinny Mobile has digitally cloned its happiest customer, Liz Wright, turning her into an AI-powered brand ambassador for a new campaign created by Colenso BBDO. Wright, who won a nationwide contest, will appear in Skinny’s ads for the next two years via AI-generated avatars that use her likeness, voice and gestures. In exchange, she receives free mobile service for life.
Four Seasons launches exclusive tournament series with tennis legends

3 weeks ago | lsnglobal.com | Olivia Houghton |Seyi Oduwole |Dan Hastings-Narayanin

Global – Four Seasons Hotels and Resorts has announced The Road to The Giorgio Armani Tennis Classic, a first-of-its-kind doubles tennis tournament held at some of the most stunning Four Seasons properties. World-class tennis champions will serve as coaches for the occasion.
Estée Lauder claims Advanced Night Repair mimics beauty sleep

3 weeks ago | lsnglobal.com | Olivia Houghton |Seyi Oduwole |Dan Hastings-Narayanin

Global – Four Seasons Hotels and Resorts has announced The Road to The Giorgio Armani Tennis Classic, a first-of-its-kind doubles tennis tournament held at some of the most stunning Four Seasons properties. World-class tennis champions will serve as coaches for the occasion.
Puma unleashes Go Wild campaign celebrating all runners

4 weeks ago | lsnglobal.com | Dan Hastings-Narayanin |Olivia Houghton |Seyi Oduwole

Global – Puma has launched its most ambitious global brand campaign to date – Go Wild – marking a bold new direction in its positioning. The campaign celebrates the joy of running and encourages amateur and professional athletes to embrace their authentic selves through sport. ‘This new brand campaign represents a new vision for sport and a new chapter for Puma,’ said Richard Teyssier, global VP of brand and marketing, in a press release.
Stat: Value and trust drive consumers to permanently switch to store brands

4 weeks ago | lsnglobal.com | Dan Hastings-Narayanin |Olivia Houghton |Seyi Oduwole

Global – Puma has launched its most ambitious global brand campaign to date – Go Wild – marking a bold new direction in its positioning. The campaign celebrates the joy of running and encourages amateur and professional athletes to embrace their authentic selves through sport. ‘This new brand campaign represents a new vision for sport and a new chapter for Puma,’ said Richard Teyssier, global VP of brand and marketing, in a press release.
SXSW 2025: Reclamation Versus Resistance

1 month ago | lsnglobal.com | Olivia Houghton

BECOME A MEMBER TODAY Sign up to one of our subscription packages and get unlimited access to a hive of insights – from microtrends and macrotrends to market reports, daily news, research across eight industry sectors and much more.
SEP Geospatial Expands In The North West With Major Recruitment Drive

1 month ago | businessupnorth.co.uk | Olivia Houghton

A leading provider of surveying and geospatial solutions is expanding its presence in the North West and nationally with a major recruitment push. SEP Geospatial headquartered at Holland Business Park in Lathom is hiring to meet rising demand for its specialist services as the UK’s reliance on geospatial data and digital construction tools continues to grow.
Stat: Millennials to overtake Gen X in beauty spending by 2034

2 months ago | lsnglobal.com | Alice Crossley |Emily Rhodes |Olivia Houghton |Seyi Oduwole

Every Friday, we wrap up the topics, issues, ideas and viral moments everyone’s been discussing. This week, deputy creative foresight editor Olivia Houghton delves into deception in the wellness industry, the US government prioritising profit over planet and the questionable longevity of influencer-founded brands. : Netflix’s latest docuseries, Apple Cider Vinegar, has re-ignited conversations around deception in the wellness industry.