Alison Weissbrot
Executive Editor at Adweek
Executive editor at @adweek. previously at @adexchanger and @campaignlive. send me tips or restaurant recs.
Articles
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6 days ago |
adweek.com | Alison Weissbrot
We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. McCann Worldgroup is one of the iconic ad agencies of the 21st century, behind Mastercard’s “Priceless” and L’Oréal’s “Because You’re Worth It.” However, as the media ecosystem evolves, its legacy structure must adapt to support clients moving at the speed of modern marketing.
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1 week ago |
adweek.com | Alison Weissbrot
We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. The American Association of Advertising Agencies (4As) has selected its next CEO. Agency veteran Justin Thomas-Copeland will take over leadership of the organization from Marla Kaplowitz, who has led the agency trade group for eight years. She announced her plans to leave the organization in May 2025 last July.
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2 weeks ago |
adweek.com | Alison Weissbrot
We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. ADWEEK has selected the jury for the 2025 Media Plan of the Year Awards. This year’s jury includes senior leaders across the media space, from agencies and brands. Together they will select winners across 28 categories including the best campaigns, the best use of emerging technologies, and the best use of media by channel.
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2 weeks ago |
adweek.com | Alison Weissbrot
We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. Mark Read is bullish that GroupM will save WPP’s struggling fortunes. The holding company CEO spoke with ADWEEK on the heels of its Q1 earnings call on Friday (April 25), in which it reported a 5% revenue dip as it continues to struggle in China, Europe, and North America. “There’s a lot to do over the year, and that’s what we’re focused on,” Read said.
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4 weeks ago |
adweek.com | Alison Weissbrot
We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. Snap has appointed Grace Kao as its new chief marketing officer. She is being promoted after serving for less than six months as the company’s vice president of consumer and business marketing. She will take the place of chief creative officer Colleen DeCourcy, who joined Snap in May 2022. DeCourcy will stay on as an advisor to help with the transition before departing the company later this year.
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The 2023 @CampaignLiveUS CMO 50 has arrived! This year’s honorees made an impact on consumers and culture as the world reopened and the distractions and clutter of normalcy returned. Read more 👇 https://t.co/fhMgxrCyWu
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