Allyson Harwood

1 week ago | kbb.com | Allyson Harwood

The 2025 Toyota Tacoma is a midsize truck that’s known as much for desert runs and off-road adventure as it is for practicality and high resale value. It’s the best-selling truck in the highly competitive midsize truck segment, and a 5-time winner of Kelley Blue Book’s Midsize Truck Best Buy Award. The current generation of the Tacoma does an excellent job of doing hard work and being highly off-road capable, while also being surprisingly refined.

4 weeks ago | kbb.com | Allyson Harwood

The 2025 Toyota Tundra is a full-size truck with powerful twin-turbo gas or hybrid powertrains, excellent off-road capability, and very good payload and towing capacity. It’s also known for its fantastic resale value. This truck has the most carlike ride, steering, and handling in its segment, making the Tundra especially appealing for someone moving up from a car or SUV. The Tundra’s seven trim levels range from work-focused SR and SR5 to the ultra-luxury Capstone.

1 month ago | kbb.com | Allyson Harwood

The 2025 Ram 1500 is a 1/2-ton truck that can wear many hats. It’s a hard-working hauler, an easy-riding family cruiser with an upscale interior, and a highly capable off-road truck. The Ram is part of a highly competitive segment that includes the Ford F-150, Chevy Silverado 1500/GMC Sierra 1500, and Toyota Tundra, and the Ram’s wide range of trim levels addresses the highly varied needs of truck buyers.

2 months ago | kbb.com | Allyson Harwood |Sean Tucker |Frankie Rogers

Last year, four of America’s top 10 best-selling vehicles — and the two best-selling overall — were full-size trucks. Those four models alone sold more than 2 million units. While it may seem clear from looking at our highways that trucks are popular, the data backs it up. America is truck country. It’s easy to see why. These days, a 1/2-ton pickup has excellent towing and payload capacity and off-road capability in a vehicle that is roomy and comfortable enough to be a family car.

2 months ago | kbb.com | Allyson Harwood |Sean Tucker

Previously known as the Brand Image Awards, the Kelley Blue Book Consumer Choice Awards recognize automakers whose model lines of cars, trucks, and SUVs create enthusiasm among shoppers. These awards have been rebranded to emphasize that they are determined by the opinions of in-market car shoppers. For more than 15 years, Kelley Blue Book has researched this data as part of its annual study of new-car shoppers’ perceptions. The brands that win these awards excite and attract new shoppers.