Simon Swan

United Kingdom

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Articles

How to use Standard Operating Procedures (SOPs) for marketing

May 2, 2024 | smartinsights.com | Dave Chaffey |Simon Swan

Do you, or your organization use SOPs for digital marketing activities? You may not have heard of SOPs, since the technique seems to be more widely used in the US and in markets where the sales process is more technical (think E-commerce or B2B rather than consumer brands and smaller businesses). But I believe they are a powerful technique that any business in any market can benefit from. They are particularly useful for agencies and consultants to use when working on client activities.
Opportunity, strategy, action

Dec 18, 2023 | smartinsights.com | Gabrielle Wright |Dave Chaffey |Simon Swan

Drive the direction of your technology business' growth next year with an integrated approach to marketing strategy and planningWhat is the secret of marketing for tech companies? As a popular topic amongst marketers of all backgrounds - this growing sector merits its own discussion, helping us answer questions such as:How do you budget marketing for IT/technology companies? What are the most reliable growth hacks for startups?
Example - How to structure an AI for marketing governance policy

Dec 14, 2023 | smartinsights.com | Dave Chaffey |Gabrielle Wright |Simon Swan |Amelia Cooper

Why agreeing on a policy for how AI is used in marketing is an essential part of the future marketing playbook for all businessesChatGPT has thrust Generative AI into prominence for marketers and many others whose activities involve content creation. Many have been ‘wowed’ by the power of this and similar tools for the speed of generating copy and content to save time. Yet time to produce content is only one part of effective content marketing.
Technology product marketing lifecycle strategies

Dec 12, 2023 | smartinsights.com | Gabrielle Wright |Simon Swan |Amelia Cooper |Annmarie Hanlon

Grow your IT/high-tech business across the 'internet of things' by applying these latest industry strategies for technology product marketingProduct marketing describes the management of all processes involved in taking a product to market. This field of marketing involves working with R&D, manufacturing, logistics, comms, and sales.