Annmarie Hanlon

Jan 24, 2024 | smartinsights.com | Gabrielle Wright |Annmarie Hanlon |Dave Chaffey

4IR means manufacturers are using technology and digital marketing techniques to streamline their marketing strategyWe are living and working in the 4th industrial revolution where increased competition coupled with changing customer expectations translates into a renewed focus on digital marketing for manufacturers. To keep up, manufacturing businesses need to optimize their approach to digital to stand out and defend their market share.

Dec 19, 2023 | smartinsights.com | Dave Chaffey |Annmarie Hanlon

Our GTM plan template structured using RACE designed for small businesses and startupsYou may have heard people talking about their ‘Go To Market Strategy’ and wondered how this type of plan differs from other classical types of marketing plans. In this article, I’ll explain the purpose of a Go To Market plan and how to structure it using our RACE planning system using our template download and example.

Dec 12, 2023 | smartinsights.com | Gabrielle Wright |Simon Swan |Amelia Cooper |Annmarie Hanlon

Grow your IT/high-tech business across the 'internet of things' by applying these latest industry strategies for technology product marketingProduct marketing describes the management of all processes involved in taking a product to market. This field of marketing involves working with R&D, manufacturing, logistics, comms, and sales.

Dec 5, 2023 | smartinsights.com | Amelia Cooper |Annmarie Hanlon |Dave Chaffey

Our recommended process and tools to help you grow your marketing career with strategic skill developmentAs marketers, we understand how challenging it can be to keep all your plates spinning. You’re trying to manage your day job, while staying up to date with all the latest industry and platform changes, while making sure you are fed and watered and clean and getting enough sleep to keep your brain in gear.

Nov 8, 2023 | smartinsights.com | Dave Chaffey |Annmarie Hanlon

Use our simple, 15 section download to quickly create a marketing plan for your businessMany marketing plan templates you will find online were created long ago for larger businesses and aren’t so relevant to small and startup business competing in today’s marketplace where effective digital marketing is essential. Long plans with sections labelled ‘mission and vision statement’ and ‘corporate strategies’ are irrelevant for smaller businesses.