Anastasia Lloyd-Wallis

Jun 12, 2024 | jewellermagazine.com | Michael Hinshaw |David Brown |Anastasia Lloyd-Wallis |Steven Van Belleghem

There are many reasons why businesses treat customers poorly. One of the most common and costly explanations – and the easiest to fix – is a lack of understanding of the customers. This gets at the core of two basic business questions that many businesses either don’t ask or don’t share effectively across the workforce. • Who is our customer? Knowing your customers means having a clear picture of who they are. This includes information such as age, income, expectations, and beliefs.

Jun 12, 2024 | jewellermagazine.com | Anastasia Lloyd-Wallis |Michael Hinshaw |Barry Urquhart |David Brown

There’s been a significant shift in the focus of loyalty in the retail sector. Customers want to create an emotional connection with a business. They want to interact with brands, to be ‘part of the tribe and part of the team’. In essence, they’re becoming brand advocates. What does this mean for you as a retailer? How do you build that emotional connection with your customers and get them to be your loyal advocates? Let’s start by looking at what loyalty means to customers. What are they looking for?

Nov 16, 2023 | jewellermagazine.com | Samuel Ord |Anastasia Lloyd-Wallis

When consumers consider the origins of jewellery, whether it be shiny precious metals or dazzling diamonds and gemstones, it can be difficult to sell a story of environmentalism. Mining conjures thoughts of crude machinery digging deep beneath the Earth’s surface, extracting raw materials and leaving behind giant craters and mountains of dirt. One way or another, these perceptions need to be challenged when securing the jewellery industry's future.

May 10, 2023 | jewellermagazine.com | David Brown |Anastasia Lloyd-Wallis |Bridget Brown |David Brock

The busiest period of the year is upon us, and as overwhelming as it can be, it is also the most profitable time of the year – and you must be prepared. You may have hit a wall as you juggle cash flow while the new product starts arriving. Quality inventory control isn’t just about clearing space in the display cabinets; it’s about finding room in the bank account to make the required payments.

May 10, 2023 | jewellermagazine.com | Anastasia Lloyd-Wallis |Bridget Brown |David Brock |Dave Wakeman

From a retail perspective, the past 12 months have been more of a continuation of the consumer behaviours we witnessed develop during the COVID-19 pandemic. One of the progressive things the pandemic did was accelerate the evolution of retail practices that was expected over the next 5-10 years, pandemic or no pandemic. This acceleration was driven by both the ‘lockdown’ restrictions implemented during the pandemic and the adoption of new technologies such as 5G.