Anastasia Lloyd-Wallis

Jun 12, 2024 | jewellermagazine.com | Michael Hinshaw |David Brown |Anastasia Lloyd-Wallis |Steven Van Belleghem

There are many reasons why businesses treat customers poorly. One of the most common and costly explanations – and the easiest to fix – is a lack of understanding of the customers. This gets at the core of two basic business questions that many businesses either don’t ask or don’t share effectively across the workforce. • Who is our customer? Knowing your customers means having a clear picture of who they are. This includes information such as age, income, expectations, and beliefs.

Jun 12, 2024 | jewellermagazine.com | Anastasia Lloyd-Wallis |Michael Hinshaw |Barry Urquhart |David Brown

There’s been a significant shift in the focus of loyalty in the retail sector. Customers want to create an emotional connection with a business. They want to interact with brands, to be ‘part of the tribe and part of the team’. In essence, they’re becoming brand advocates. What does this mean for you as a retailer? How do you build that emotional connection with your customers and get them to be your loyal advocates? Let’s start by looking at what loyalty means to customers. What are they looking for?

Nov 16, 2023 | jewellermagazine.com | Samuel Ord |Anastasia Lloyd-Wallis

When consumers consider the origins of jewellery, whether it be shiny precious metals or dazzling diamonds and gemstones, it can be difficult to sell a story of environmentalism. Mining conjures thoughts of crude machinery digging deep beneath the Earth’s surface, extracting raw materials and leaving behind giant craters and mountains of dirt. One way or another, these perceptions need to be challenged when securing the jewellery industry's future.