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1 month ago | 
jewellermagazine.com | Stephanie Waters |Jeannie Walters |Simon Dell |Barry Urquhart
The current economic climate presents unique challenges for the jewellery industry. With discretionary spending often the first cut, it's easy to feel the pressure to slash marketing budgets. History has shown that businesses and brands that maintain or even increase marketing spending during downturns emerge stronger afterward.
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1 month ago | 
jewellermagazine.com | Simon Dell |Stephanie Waters |Barry Urquhart |Jeannie Walters
Welcome to 2025, where digital marketing is evolving faster than ever! With tighter budgets, AI taking over, and consumers becoming increasingly selective about the brands they engage with, staying ahead of trends is a must. So, what’s shaping the marketing world this year? To thrive in this ever-changing landscape, let’s dive into the key strategies businesses should embrace. Marketing budgets are being stretched to their limits, meaning brands need to be savvier with their spending. The good news?
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Jun 12, 2024 | 
jewellermagazine.com | David Brown |Barry Urquhart |Alex Fetanat |Michael Hinshaw
There’s an old saying – ‘shirt sleeves to shirt sleeves in three generations.’It refers to the tendency for the first generation to build an empire, the second generation to maintain it, and the third generation to squander it. You may not feel like an empire builder, or perhaps you aren’t the first-generation owner of your business. However, chances are you want to see some legacy passed on to the next generation.
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Jun 12, 2024 | 
jewellermagazine.com | Barry Urquhart |Alex Fetanat |David Brown |Michael Hinshaw
Productivity shortfalls prevail with Artificial Intelligence (AI) applications. Investments in new AI hardware, systems and processes over the past 48 months have exceeded outlays for enhancing and introducing internal and external resources for the optimal use of that capacity.
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Jun 12, 2024 | 
jewellermagazine.com | Anastasia Lloyd-Wallis |Michael Hinshaw |Barry Urquhart |David Brown
There’s been a significant shift in the focus of loyalty in the retail sector. Customers want to create an emotional connection with a business. They want to interact with brands, to be ‘part of the tribe and part of the team’. In essence, they’re becoming brand advocates. What does this mean for you as a retailer? How do you build that emotional connection with your customers and get them to be your loyal advocates? Let’s start by looking at what loyalty means to customers. What are they looking for?
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May 6, 2024 | 
jewellermagazine.com | Barry Urquhart |Dave Wakeman |David Brown |David Brock
It’s easy to get caught in the rush, and it comes with consequences and costs. The latter may be financial, social, political, cultural, and operational. Take a pause; the business landscape is littered with the fallout of past rushes centred on mass production, just-in-time, cloud computing and online sales. Contemporary examples feature production zero-emissions, green energy, algorithms, renewable fuels and autonomous operations. And now, there is AI – artificial intelligence.
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May 6, 2024 | 
jewellermagazine.com | David Brown |Barry Urquhart |Dave Wakeman |David Brock
Inertia is an inherent part of our nature, describing our inability to change direction quickly. The official definition is as follows: “If a body is at rest or moving in a certain direction, it will stay at rest or continue moving in the same direction until it is acted on with force.”It’s a term that describes resistance to change or a tendency to maintain the status quo, which can pose significant challenges for businesses.
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May 6, 2024 | 
jewellermagazine.com | Steven Van Belleghem |David Brock |Barry Urquhart |David Brown
Too many managers and business owners underestimate the impact of small decisions and choices in getting people excited about a new strategy or product. If you want to excite people about a customer-centric culture, focus your message on that. Everything else – especially if it’s about financial statistics and revenue – is noise and creates the impression that you do not believe it is as important as you pretend.
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May 6, 2024 | 
jewellermagazine.com | David Brock |Barry Urquhart |Dave Wakeman |David Brown
I recently finished a fascinating discussion with two good friends. As our conversations often go, we talked about the state of selling and how we improve. The conversation got me thinking: “Our customers desperately need help, but do we want to be helpful? Do we know how to be helpful?”Everyone faces accelerating turbulence, disruption, risk, and uncertainty, and as time goes on, we face issues we may not have experienced before.
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Apr 16, 2024 | 
jewellermagazine.com | Thomas Young |David Brown |Doug Fleener |Barry Urquhart
Getting customers to review their experience with you is powerful. Before they make a purchase, go to a restaurant, stay at a hotel, and more, many customers do online research, which leads them to reviews that help form their opinion of products or services they want to buy—or even the business they want to purchase it from. How do you get reviews?
