Anna Hamill
Senior Editor - Brands at WARC
Senior Editor, Brands at @WARCEditors. Kiwi in London, via Singapore. Tweeting about marketing, media and other geeky stuff. She/Her.
Articles
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2 weeks ago |
research-live.com | Anna Hamill |Charlotte Smith |Liam Kay- McClean
The Warc Rankings compile the world’s top 100 marketing campaigns across creative, media and effectiveness. Across the top campaigns included in the annual rankings for 2025, several trends are emerging that reflect the direction of travel in marketing. Today’s consumers are increasingly wary of advertising deluging them across every platform. To cut through unprecedented media fragmentation, it’s more essential than ever that brands embrace creativity and novelty.
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1 month ago |
harpers.co.uk | Anna Hamill
HomeNews By Anna HamillPublished: 14 March, 2025Anna Hamill, London MD for drinks brand specialist Denomination, explains how vodka can overcome its 'generic' European image. “Tito’s and tonic”. “Belvedere Soda”. Sit at a bar anywhere in North America and you’ll hear people confidently ordering vodka drinks by brand name.
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1 month ago |
entrepreneur.com | Anna Hamill
The business landscape, especially in fast-moving industries like beverages, shifts constantly. Trends ebb and flow - health and wellness giving way to neo-hedonism, sustainability rising and falling in consumer priority - all within the last 18 months. Moving fast today means lightning speed: we recently went from a white piece of paper to a testable prototype in just 90 days.
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Jan 12, 2025 |
fmcgceo.co.uk | Anna Hamill
Anna Hamill asks, are premium spirits brands pricing themselves out of the weekly shop? As the cost-of-living crisis deepens, consumers are becoming increasingly discerning about where they spend their money. Rising costs across the board mean many households are trimming their budgets, leaving premium spirits brands at risk of being sidelined as occasional indulgences rather than regular staples.
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Dec 4, 2024 |
warc.com | Anna Hamill |Paul Greenwood
WARC's Anna Hamill discusses We Are Social's recent report identifying trends for a new era of creator marketing with Paul Greenwood, Global Head of Research and Insights at We Are Social. 01:32 – Intro to the research 05:08 – Why are influencers so popular? 08:07 – How different brands work with influencers 09:22 – Interesting findings from the report 14:07 – How can brands create effective, long-term partnerships with influencers?
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This is simply outrageous. I'm awaiting my updated communal heating/hot water billing with genuine anxiety. An 1076% increase is outrageous and providers have no guidance from the govt. @MartinSLewis
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