Aryan Khanna

1 week ago | impactonnet.com | Aryan Khanna

In the fast-changing world of advertising, brands are increasingly turning to tech-enabled, AI-driven campaigns to connect with consumers in meaningful ways. Tata Tea Gold VitaCare’s AI-powered Vitamin D campaign, launched on World Vitamin D Day, is a prime example.

1 month ago | impactonnet.com | Aryan Khanna

Scroll through Instagram on any given day, and it feels like every third post is a cleverly disguised ad. From catchy jingles and quirky memes to ‘relatable’ skits and influencer shoutouts, brand content has seamlessly woven itself into our digital lives. Chances are, you’ve discovered brands like Zouk, Perfora, or Theatre not through a hoarding or TVC, but from a swipe through your feed. So, who’s orchestrating these thumb-stopping campaigns that seem to know you better than your best friend?

1 month ago | impactonnet.com | Aryan Khanna

Q] Please shed some light on your ‘Kuch Income Life Ke Liye, Kuch Life Insurance Ke Liye’ campaign? Girish: At Tata AIA, we have taken a differentiated approach to consumer communication over the past two years. Traditionally, life insurance advertising has been quite morbid—focusing on worst-case scenarios. But consumers today, especially post-COVID, prioritise experiences, spending on things they love. Instead of telling them to stop, we wanted to align with their mindset.

1 month ago | impactonnet.com | Aryan Khanna

Q] What was your vision behind the ‘Let’s Inspire Right’ campaign? India’s wealth management industry is set to boom as the economy grows beyond $3.5–4 trillion, creating more millionaires and billionaires. With rising wealth, expert management becomes crucial for smart asset allocation, risk management, and optimised returns. This is a people-centric business—each client has unique goals, requiring tailored solutions. While digital platforms help, bespoke advisory remains key.

2 months ago | medium.com | Aryan Khanna

Aryan KhannaΒ·Follow2 min readΒ·--The $1 trillion bet on saving the planetIf Big Tech dominated the previous decade, Climate Tech may dominate the next. The world is rushing to find answers as wildfires burn, floods worsen, global temperatures reach all-time highs, and investors are paying attention. Governments, oil companies, and venture capitalists invest billions of dollars in green infrastructure, carbon capture, and sustainable energy.