Aryan Khanna

Mumbai

Correspondent at Exchange4media

A raconteur. ACJ 21.

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Articles

Human Ideas vs Tech Led Creativity

1 month ago | impactonnet.com | Aryan Khanna

In the fast-changing world of advertising, brands are increasingly turning to tech-enabled, AI-driven campaigns to connect with consumers in meaningful ways. Tata Tea Gold VitaCare’s AI-powered Vitamin D campaign, launched on World Vitamin D Day, is a prime example.
The Independent Dependables

1 month ago | impactonnet.com | Aryan Khanna

Scroll through Instagram on any given day, and it feels like every third post is a cleverly disguised ad. From catchy jingles and quirky memes to ‘relatable’ skits and influencer shoutouts, brand content has seamlessly woven itself into our digital lives. Chances are, you’ve discovered brands like Zouk, Perfora, or Theatre not through a hoarding or TVC, but from a swipe through your feed. So, who’s orchestrating these thumb-stopping campaigns that seem to know you better than your best friend?
Selling Insurance Not Fear

2 months ago | impactonnet.com | Aryan Khanna

Q] Please shed some light on your ‘Kuch Income Life Ke Liye, Kuch Life Insurance Ke Liye’ campaign? Girish: At Tata AIA, we have taken a differentiated approach to consumer communication over the past two years. Traditionally, life insurance advertising has been quite morbid—focusing on worst-case scenarios. But consumers today, especially post-COVID, prioritise experiences, spending on things they love. Instead of telling them to stop, we wanted to align with their mindset.
Dreaming Big

2 months ago | impactonnet.com | Aryan Khanna

Q] What was your vision behind the ‘Let’s Inspire Right’ campaign? India’s wealth management industry is set to boom as the economy grows beyond $3.5–4 trillion, creating more millionaires and billionaires. With rising wealth, expert management becomes crucial for smart asset allocation, risk management, and optimised returns. This is a people-centric business—each client has unique goals, requiring tailored solutions. While digital platforms help, bespoke advisory remains key.
Is Climate Tech the Next Big Investment? ππ°

Mar 11, 2025 | medium.com | Aryan Khanna

Aryan KhannaΒ·Follow2 min readΒ·--The $1 trillion bet on saving the planetIf Big Tech dominated the previous decade, Climate Tech may dominate the next. The world is rushing to find answers as wildfires burn, floods worsen, global temperatures reach all-time highs, and investors are paying attention. Governments, oil companies, and venture capitalists invest billions of dollars in green infrastructure, carbon capture, and sustainable energy.
Unlocking Legal Knowledge: The Development of Legal Buddy with Intel AI Technologies

Oct 28, 2024 | medium.com | Aryan Khanna

Aryan Khanna·Follow3 min read·--In an age where access to information is paramount, Legal Buddy emerges as a transformative solution aimed at bridging the gap between legal complexities and user understanding. This innovative Retrieval-Augmented Generation (RAG) based chatbot is designed to provide users with accurate, authenticated legal information, addressing the pressing need for legal awareness among the general population, especially marginalized communities.
The Lord of the Rings actor Bernard Hill passes away at 79: All to know about the actor

May 6, 2024 | sportskeeda.com | Aryan Khanna

Bernard Hill, known for his roles in movies such as Titanic and The Lord of the Rings trilogy, died on Sunday morning, May 5, 2024, as was confirmed by his agents and reputed news sources such as BBC. More information on the circumstances surrounding his demise has not been revealed. The actor leaves behind Marianna Hill, his wife—the star of Messiah of Evil, and their son Gabriel.
Cleartrip onboards a new captain – M S Dhoni - Exchange4media

Mar 31, 2024 | exchange4media.com | Chehneet Kaur |Sohini Ganguly |Aryan Khanna

TRA's Brand Trust Report (BTR) 2024 which lists India’s 1000 Most Trusted Brands every year, unveiled Dell Laptops in the first place, for the fifth consecutive year. This year’s study, gathering insights from 2,500+ consumer-influencers across 16 cities, highlights Honda Two Wheelers made an unprecedented leap to second rank from rank 30, the most significant positive change among the top ten brands. There were 33 Super Categories and 323 Categories listed in the report.
EaseMyTrip announces strategic investment in ETrav Tech Limited

Mar 31, 2024 | exchange4media.com | Chehneet Kaur |Sohini Ganguly |Aryan Khanna

This year, the world of women's cricket has seen a remarkable surge both in viewership and sponsorship, leading to a significant boost in the brand value of renowned players such as Smriti Mandhana, Harmanpreet Kaur, Jemimah Rodrigues and others. As these athletes shine on the pitch with off-field appeal also skyrocketing, they have been attracting lucrative sponsorship deals and elevating their status to iconic levels in the world of sports.