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Apr 21, 2024 | 
exchange4media.com | Chehneet Kaur |Sonam Saini
With the seven-phase General Elections 2024 kicking off last week, news channels are experiencing a substantial surge in viewership, leading to a heightened demand for advertising inventory and a significant leap in revenue figures.
The news industry expects a 25-30% increase in ad revenue during Q1 compared to the previous year, and a projected 15-20% rise in H1 compared to last year's first half.
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Apr 8, 2024 | 
exchange4media.com | Chehneet Kaur |Tanzila Shaikh
Noida International Airport (NIA) has selected Laqshya Media Group for an advertising contract, which grants exclusive rights for advertising placements both inside the terminal and on the landside. Under the agreement, the airport will feature a wide array of advertising formats, including static media, digital media, interactive displays and innovative advertising formats.
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Apr 7, 2024 | 
exchange4media.com | Chehneet Kaur |Sonam Saini
The Telecom Regulatory Authority of India (TRAI) has expressed concerns about the sole reliance of the television industry and stakeholders on the Broadcast Audience Research Council (BARC) for ratings. TRAI has shared this concern in a consultation paper (CP) on the formulation of National Broadcast Policy released on April 2, 2024. Reviewing the structure of audience measurement and rating system is one of the issues under consultation in the policy.
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Apr 7, 2024 | 
exchange4media.com | Chehneet Kaur |Tanzila Shaikh
Noida International Airport (NIA) has selected Laqshya Media Group for an advertising contract, which grants exclusive rights for advertising placements both inside the terminal and on the landside. Under the agreement, the airport will feature a wide array of advertising formats, including static media, digital media, interactive displays and innovative advertising formats.
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Apr 5, 2024 | 
exchange4media.com | Chehneet Kaur |Tanzila Shaikh
Noida International Airport (NIA) has selected Laqshya Media Group for an advertising contract, which grants exclusive rights for advertising placements both inside the terminal and on the landside. Under the agreement, the airport will feature a wide array of advertising formats, including static media, digital media, interactive displays and innovative advertising formats.
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Mar 31, 2024 | 
exchange4media.com | Chehneet Kaur |Sohini Ganguly |Aryan Khanna
TRA's Brand Trust Report (BTR) 2024 which lists India’s 1000 Most Trusted Brands every year, unveiled Dell Laptops in the first place, for the fifth consecutive year. This year’s study, gathering insights from 2,500+ consumer-influencers across 16 cities, highlights Honda Two Wheelers made an unprecedented leap to second rank from rank 30, the most significant positive change among the top ten brands.
There were 33 Super Categories and 323 Categories listed in the report.
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Mar 31, 2024 | 
exchange4media.com | Chehneet Kaur |Sohini Ganguly |Aryan Khanna
This year, the world of women's cricket has seen a remarkable surge both in viewership and sponsorship, leading to a significant boost in the brand value of renowned players such as Smriti Mandhana, Harmanpreet Kaur, Jemimah Rodrigues and others. As these athletes shine on the pitch with off-field appeal also skyrocketing, they have been attracting lucrative sponsorship deals and elevating their status to iconic levels in the world of sports.
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Mar 28, 2024 | 
exchange4media.com | Chehneet Kaur |Tanzila Shaikh
Noida International Airport (NIA) has selected Laqshya Media Group for an advertising contract, which grants exclusive rights for advertising placements both inside the terminal and on the landside. Under the agreement, the airport will feature a wide array of advertising formats, including static media, digital media, interactive displays and innovative advertising formats.
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Mar 27, 2024 | 
exchange4media.com | Chehneet Kaur |Naziya Alvi Rahman
Last week, a poignant encounter unfolded when a young woman, employed with a prominent publication house, approached me seeking a job. Curiously, I inquired about her motivations for considering a change. Initially, she skirted around the issue, offering sanitized responses. However, under gentle prodding, her facade crumbled and tears welled in her eyes as she confessed to the toxicity poisoning her current work environment.
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Mar 26, 2024 | 
exchange4media.com | Naziya Alvi Rahman |Shantanu David |Chehneet Kaur |Kanchan Srivastava
While conversations around AI continue to dominate media and advertising meets and symposia, as in every other industry, talk around another technology is also doing the rounds as tech titans and upstart startups alike continue their chase for the Holy Grail that is an AI hardware device.
And while Apple’s Vision Pro AI-powered headset may cost close to an eye-watering three lakh rupees per unit, several other more affordable devices are making inroads into the market.
