Ben Alalouff

Oct 10, 2024 | mediacatmagazine.co.uk | Natasha Randhawa |Sharon Flaherty |Ben Alalouff |Hannah Campbell

This World Mental Health Day, ASICS is tackling an unlikely villain: the office desk. In a compelling PSA, ‘world’s scariest boss’ Brian Cox warns office workers of the hidden perils of our sedentary work lives. Research shows that only two hours of desk work can significantly dampen our mental state. The good news is that just 15 minutes of physical activity can boost our mood by over 20%.

Sep 22, 2023 | mediacatmagazine.co.uk | Dann Liebermann |Olivia Atkins |Ben Alalouff |Charlotte Boerescu-Kelly

Thrust into an isolating, online existence, was a pretty extreme reality during pandemic, fuelling mental health and social issues in a global evaluation of the ‘meaning of life’. A perfect storm for the rise of the wellbeing sector, ushering in a plethora of therapists, mental health experts, healthy eating and hormone remedies, all algorithmically driven to the appropriate demographic in a digestible affirmation or life hack demonstration, in an effort to reprogram our consumer habits.