Sharon Flaherty

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Articles

ASICS x Golin's bold move for mental health

Oct 10, 2024 | mediacatmagazine.co.uk | Natasha Randhawa |Sharon Flaherty |Ben Alalouff |Hannah Campbell

This World Mental Health Day, ASICS is tackling an unlikely villain: the office desk. In a compelling PSA, ‘world’s scariest boss’ Brian Cox warns office workers of the hidden perils of our sedentary work lives. Research shows that only two hours of desk work can significantly dampen our mental state. The good news is that just 15 minutes of physical activity can boost our mood by over 20%.
Pablo calls to end postcode lottery for NHS rehab services

Feb 20, 2024 | mediacatmagazine.co.uk | Sharon Flaherty |Mike Piggott |Becks Collins

A new billboard and digital radio campaign by Creative Agency Pablo and intensive care rehabilitation nurse Kate Tantam, calls for an end to the postcode lottery for NHS rehabilitation services that help people recover from car crashes, cancer or strokes. Rehabilitation, including Physiotherapy, Occupational Therapy, Speech and Language Therapy and Specialist Nutritional Support, plays a vital role in helping people recover after an accident or illness.
Creating a caring culture as a business leader

Oct 10, 2023 | mediacatmagazine.co.uk | Sharon Flaherty |Chris Jefford |Seoyoung Lee |Imogen Kemp-Hunt

I live and work in Wales and I’m proud it was Welshman Aneurin Bevan who helped introduce the NHS. But as we know, right now, the NHS is struggling with record waiting lists, and social care is in crisis too. We’re also living in a chaotic world going through a cost of living crisis, climate catastrophe and more, and we’ve just come through a traumatic pandemic, with millions fighting long Covid-19.
Agencies Are Nowhere Near As Inclusive As The Ads They Are Making

Jul 5, 2023 | t.ly | Sharon Flaherty

Once again, this year we saw inspiring campaigns aimed at boosting inclusion and improving people’s lives, such as ‘Mouthpad’ by Wunderman Thompson, a ground-breaking tongue-controlled device that enables people with disabilities to connect with their devices, and Cheil Worldwide Seoul’s Glass Grand Prix winner providing an innovative way for victims of domestic abuse in South Korea to silently contact the police without alerting their abusers. But inwardly, the industry tells a different story.