Sharon Flaherty

Oct 10, 2024 | mediacatmagazine.co.uk | Natasha Randhawa |Sharon Flaherty |Ben Alalouff |Hannah Campbell

This World Mental Health Day, ASICS is tackling an unlikely villain: the office desk. In a compelling PSA, ‘world’s scariest boss’ Brian Cox warns office workers of the hidden perils of our sedentary work lives. Research shows that only two hours of desk work can significantly dampen our mental state. The good news is that just 15 minutes of physical activity can boost our mood by over 20%.

Feb 20, 2024 | mediacatmagazine.co.uk | Sharon Flaherty |Mike Piggott |Becks Collins

A new billboard and digital radio campaign by Creative Agency Pablo and intensive care rehabilitation nurse Kate Tantam, calls for an end to the postcode lottery for NHS rehabilitation services that help people recover from car crashes, cancer or strokes. Rehabilitation, including Physiotherapy, Occupational Therapy, Speech and Language Therapy and Specialist Nutritional Support, plays a vital role in helping people recover after an accident or illness.

Oct 10, 2023 | mediacatmagazine.co.uk | Sharon Flaherty |Chris Jefford |Seoyoung Lee |Imogen Kemp-Hunt

I live and work in Wales and I’m proud it was Welshman Aneurin Bevan who helped introduce the NHS. But as we know, right now, the NHS is struggling with record waiting lists, and social care is in crisis too. We’re also living in a chaotic world going through a cost of living crisis, climate catastrophe and more, and we’ve just come through a traumatic pandemic, with millions fighting long Covid-19.

Jul 5, 2023 | t.ly | Sharon Flaherty

Once again, this year we saw inspiring campaigns aimed at boosting inclusion and improving people’s lives, such as ‘Mouthpad’ by Wunderman Thompson, a ground-breaking tongue-controlled device that enables people with disabilities to connect with their devices, and Cheil Worldwide Seoul’s Glass Grand Prix winner providing an innovative way for victims of domestic abuse in South Korea to silently contact the police without alerting their abusers. But inwardly, the industry tells a different story.

Feb 23, 2023 | mediacatmagazine.co.uk | Josh Tenser |Mohammad El Tayech |Sharon Flaherty |Alistair Vince

What have hope and kindness got to do with advertising, we might ask. It’s a good question. These qualities seem to have deserted us in a long & frost-bitten winter of rolling crisis. Both inside our little world – and out in there in the real world. When everything is broken everywhere — all at once — it’s easy to feel defeat. What’s the point in hoping for better? The ones in power have zero interest in changing an unfair system. One that they created to keep the scales tipped in their own favour.