Olivia Atkins

1 month ago | qlsproctor.com.au | Natalie Gauld |Olivia Atkins

We’re often told as university students that the key to starting a successful legal career lies in networking. However, this can be a difficult and potentially daunting task for some. In my experience as a Queensland University of Technology (QUT) law student, and in my role as a legal assistant at the Queensland Law Society (QLS), I have learned that networking can take many different shapes and forms. Networking is a superpower in the legal profession.

Dec 16, 2024 | itsnicethat.com | Olivia Atkins

Analysing some of the best and most popular brand design work of this year, It’s Nice That and Frontify find common themes of nostalgia, bravery and a lot of humanity. Frontify is one of the world’s leading brand-building platforms. By combining a user-friendly DAM with customisable brand portals, Frontify enables creatives and marketers to design, organise, and collaborate.

Sep 23, 2024 | mediacatmagazine.co.uk | John Ridley |Olivia Atkins |Grace Gollasch |Sarah Yeats

Just think of Tom Cruise sporting his cool Ray-Ban Aviators in Top Gun (1986), James Bond hopping into his Aston Martin, or E.T. being cajoled out of the woods by those sweet Reese’s Pieces. But what was once a popular tactic for brands to thrust their products onto the silver screen has evolved significantly. Securing audience buy-in has grown into a multi-faceted approach that spans broader marketing partnerships and experiential collaborations.

Aug 7, 2024 | mediacatmagazine.co.uk | Aoife Nicholas |Olivia Atkins |Richard Shotton

On 6 August, Aldi revealed they had performed an undercover stunt at The Royal International Horse Show in West Sussex, where attendees had the chance to indulge in the latest collection of ‘Justin Youraldi’ wines. Aldi’s fake wine merchant ‘Justin Youraldi’ tricked wine buffs into thinking that they were tasting expensive wine from the world’s most exclusive vineyards; in reality, they were sampling Aldi’s award-winning wines, some of which cost as low as £4.99.

Jul 24, 2024 | mediacatmagazine.co.uk | Aoife Nicholas |Jonathan Brown |Olivia Atkins

Aldi has released an Olympics ad, featuring its ambassador Kevin the Carrot. While Kevin has previously appeared in Aldi’s Christmas ads, this is the first time that the carrot has been featured in a summer ad. According to the creative effectiveness platform System1, Kevin the Carrot’s Christmas ads have scored a maximum Star Rating — which predicts an ad’s potential to drive long-term brand growth — of 5.9 over the last four years.