Bernadette McClelland

Aug 1, 2023 | jewellermagazine.com | Bernadette McClelland |David Brown |Shep Hyken |Samuel Ord

Selling jewelry to women involves understanding their preferences, emotions, and values. | Source: Adobe In what ways can we use the conventions of the past, to benefit our businesses today? BERNADETTE MCCLELLAND looks back on sales wisdom from the 1960s.

Aug 1, 2023 | jewellermagazine.com | Shep Hyken |David Brown |Samuel Ord |Bernadette McClelland

Going the extra mile for customers by breaking rules when appropriate can foster a sense of trust and loyalty. Customers are more likely to stay loyal to a brand that demonstrates a willingness to prioritize their needs. | Source: Freepik Do your employees understand the line in the sand?

Aug 1, 2023 | jewellermagazine.com | Irene Deutsch |Shep Hyken |Samuel Ord |Bernadette McClelland

The world of retail can be an ever-changing beast presenting the typical jeweller with constant challenges. Cast your mind back over the past decade and reflect on the increasing impact social media, digital devices, and the internet have had on the way which we conduct business. Consider changes in consumer sentiment and the rise in popularity of large luxury brands, just to name a few key shifts in the landscape. This leaves us with an important question: how does a business remain relevant?