Irene Deutsch

Nov 13, 2023 | jewellermagazine.com | Samuel Ord |Ryan Estis |Irene Deutsch |Hugh Brown

I was recently told that jewellery retailers are frequently advised to emphasise the importance of storytelling and personalisation in their business because it’s a quality that consumers increasingly desire. It’s said that more now than ever, younger consumers, in particular, desire jewellery that reinforces their sense of individuality.

Aug 1, 2023 | jewellermagazine.com | Irene Deutsch |Shep Hyken |Samuel Ord |Bernadette McClelland

The world of retail can be an ever-changing beast presenting the typical jeweller with constant challenges. Cast your mind back over the past decade and reflect on the increasing impact social media, digital devices, and the internet have had on the way which we conduct business. Consider changes in consumer sentiment and the rise in popularity of large luxury brands, just to name a few key shifts in the landscape. This leaves us with an important question: how does a business remain relevant?