Articles
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1 month ago |
forrester.com | Seth Marrs |Beth Caplow |Brett Kahnke
The most common reason why companies purchase sales performance management/incentive compensation management (SPM/ICM) solutions is to effectively manage the administrative costs of their compensation program. Although SPM/ICM solutions do this well, the biggest value they deliver is enabling companies to create more effective compensation plans.
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1 month ago |
forrester.com | Beth Caplow |Brett Kahnke |Naomi Marr
Barriers to growth seem to be continuously on the rise for B2B companies. Higher than ever customer expectations, rapidly advancing technologies that are harder and harder to keep up with, and a seemingly constant influx of new competitors – all make markets more crowded and more challenging than ever. Portfolio Marketers And Product Managers Should Align To Ignite GrowthPortfolio marketers and product managers both want to ensure the success of their offerings and grow revenue.
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Dec 6, 2024 |
forrester.com | Ross Graber |Barbara Winters |Beth Caplow
Let’s brace ourselves for a hard truth. Trust in marketing measurement is already poor. Left unchecked it’s about to get 20% worse. The pain your organization feels surrounding B2B marketing measurement problem is real. Forrester’s 2024 Marketing Survey revealed that 64% of B2B marketing leaders feel their organization doesn’t trust measurement for decision-making.
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Dec 5, 2024 |
forrester.com | Beth Caplow |Barbara Winters
Long practiced in emerging companies, product-led growth (PLG) has been touted as one of the fastest ways for B2B firms to grow. Perhaps even more compelling than rapid growth is the lower cost of sales in PLG motions. Because the methodology is based on simplified products targeting individual users for self-serve purchase, initially, there is no need for BDRs or sales outreach.
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Dec 5, 2024 |
forrester.com | Barbara Winters |Beth Caplow
I recently had the opportunity to write a research report with Vicki Brown to tackle questions that we often get from clients: What is the difference between a buyer’s journey map and a revenue waterfall and do they work together? Buyer’s journey maps are developed to represent the buyer’s view of the purchasing process. They help us understand what information buyers seek, when they need it, and where they go to find it.
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Learn about four key ways that B2B buying varies across the globe and join @bethcaplow and @bwinters_b2b at this year's #ForrB2BSummit to find out how to adapt your regional strategies: https://t.co/r3IWOs9ikn
Leona Lewis at Forrester's EMEA B2B Summit - Amazing! https://t.co/EyuDASbTOV
Getting to watch J.Hud's unique brand of R&B in the intimacy of your office on a Wednesday afternoon - wow #ForrB2BSummit https://t.co/nlqzLA1V1d