Seth Marrs
Research Director at Forrester Research
Executive who excels at leveraging data, process and technology to transform global sales and service organizations.
Articles
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1 month ago |
forrester.com | Enabling Administrators |Ian Bruce |Katy Tynan |Seth Marrs
B2B buyers rarely act alone. They are part of large, complex buying groups that rely on a network of trusted sources throughout the decision-making process. Forrester’s B2B Trust research delves into these preferences, offering insights that are invaluable for shaping marketing and sales strategies and influencer relations programs.
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1 month ago |
forrester.com | Martin Gill |Enza Iannopollo |Seth Marrs |Enabling Administrators
This blog was co-authored with Enza Iannopollo, Principal Analyst. The UK government have declared it will “take a ‘test and learn’ approach with spending on AI and digital to push innovation”. Staged funding. Mission-driven prioritization. Outcome metrics. The civil service brining some silicon valley mentality to play. In theory, I like it. In practice… hold that thought for now.
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1 month ago |
forrester.com | Seth Marrs |Beth Caplow |Brett Kahnke
The most common reason why companies purchase sales performance management/incentive compensation management (SPM/ICM) solutions is to effectively manage the administrative costs of their compensation program. Although SPM/ICM solutions do this well, the biggest value they deliver is enabling companies to create more effective compensation plans.
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2 months ago |
forrester.com | Gina Bhawalkar |Seth Marrs |Anthony McPartlin
A chatbot dispensing weight loss advice to people with eating disorders? Ranking resumes based solely on what race and ethnicities the names on them are associated with? These are just two real-life examples of the harmful results of failing to apply responsible design when creating genAI-powered experiences. In contrast, when designed well genAI-powered experiences can do immense good.
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Feb 14, 2025 |
forrester.com | Lisa Singer |Seth Marrs |Anthony McPartlin
In the early days of the Internet, job opportunities for “Internet Product Managers” began to appear as companies recognized their need for this new technology. As the Internet evolved, other roles such as “Web Product Manager” or “Digital Product Manager” became common. While these roles to some extent still exist, having Internet experience is now an expected prerequisite for most product management roles. Today, you are probably seeing more “AI Product Manager” or “AI product Owner” job titles.
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Are you a leader in B2B? Are you client-first? @forrester wants to hear from you! Take our short (10 minute) survey to learn where you stack up on our maturity assessment. https://t.co/z9SQWqSZJJ
As emerging companies continue to penetrate the sales tech stack the value of a #CRM has been questioned. @smarrs88 recently published a blog providing his thoughts on the future of the sales tech stack and where CRM systems fit. https://t.co/i7PmIDhBN1
Forecasting, like a GPS route, is not valuable unless it can help a company reach its committed sales target. Sales organizations need more than a forecast, they need actionable insights to help their sales teams overcome barriers and gaps. @smarrs88 https://t.co/lqqm5K6tyh