Seth Marrs
Research Director at Forrester Research
Executive who excels at leveraging data, process and technology to transform global sales and service organizations.
Articles
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1 month ago |
forrester.com | Seth Marrs |Beth Caplow |Brett Kahnke
The most common reason why companies purchase sales performance management/incentive compensation management (SPM/ICM) solutions is to effectively manage the administrative costs of their compensation program. Although SPM/ICM solutions do this well, the biggest value they deliver is enabling companies to create more effective compensation plans.
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2 months ago |
forrester.com | Gina Bhawalkar |Seth Marrs |Anthony McPartlin
A chatbot dispensing weight loss advice to people with eating disorders? Ranking resumes based solely on what race and ethnicities the names on them are associated with? These are just two real-life examples of the harmful results of failing to apply responsible design when creating genAI-powered experiences. In contrast, when designed well genAI-powered experiences can do immense good.
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2 months ago |
forrester.com | Lisa Singer |Seth Marrs |Anthony McPartlin
In the early days of the Internet, job opportunities for “Internet Product Managers” began to appear as companies recognized their need for this new technology. As the Internet evolved, other roles such as “Web Product Manager” or “Digital Product Manager” became common. While these roles to some extent still exist, having Internet experience is now an expected prerequisite for most product management roles. Today, you are probably seeing more “AI Product Manager” or “AI product Owner” job titles.
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2 months ago |
forrester.com | Seth Marrs |Anthony McPartlin |Cristina De Martini
In this two-part blog series, Principal Analysts Anthony McPartlin and Seth Marrs debate the idea of AI agents as coworkers. In this blog, Seth takes the perspective of the believer, while in the second blog, Anthony (ever the pragmatist) explains why this is overblown. There’s no debate that the talk track that some vendors are using around AI agents is hyperbolic. Vendors large and small are making claims that just don’t hold up in the real world.
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Dec 17, 2024 |
forrester.com | Seth Marrs
To understand the progress of sales tech in 2024, you just need to look at the evolution of AI value positioning. 2024 started with copilots focused on meeting needs of sellers and ended with agents looking to accomplish parts of the sellers’ jobs.
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Are you a leader in B2B? Are you client-first? @forrester wants to hear from you! Take our short (10 minute) survey to learn where you stack up on our maturity assessment. https://t.co/z9SQWqSZJJ
As emerging companies continue to penetrate the sales tech stack the value of a #CRM has been questioned. @smarrs88 recently published a blog providing his thoughts on the future of the sales tech stack and where CRM systems fit. https://t.co/i7PmIDhBN1
Forecasting, like a GPS route, is not valuable unless it can help a company reach its committed sales target. Sales organizations need more than a forecast, they need actionable insights to help their sales teams overcome barriers and gaps. @smarrs88 https://t.co/lqqm5K6tyh