Anthony McPartlin

1 month ago | forrester.com | Anthony McPartlin

Sales organizations face a significant challenge in the current technology market: an overwhelming number of solutions vying for their attention and promising to solve similar business problems. Core platforms like CRM and SFA compete now alongside newer categories such as Revenue Orchestration and a multitude of other categories focused on capabilities like sales content management, sales intelligence, AI-powered sales agents, and CPQ (configure, price, quote) software.

Feb 19, 2025 | forrester.com | Gina Bhawalkar |Seth Marrs |Anthony McPartlin

A chatbot dispensing weight loss advice to people with eating disorders? Ranking resumes based solely on what race and ethnicities the names on them are associated with? These are just two real-life examples of the harmful results of failing to apply responsible design when creating genAI-powered experiences. In contrast, when designed well genAI-powered experiences can do immense good.

Feb 16, 2025 | cdotrends.com | Anthony McPartlin

An ad campaign has been running on bus shelters across San Francisco encouraging employers to “Stop Hiring Humans” and that “The Era of AI Employees Is Here.” The ad is part of a broader campaign by sales AI startup Artisan and aims to highlight the advantages that AI employees have over humans. “Artisans won’t complain about work-life balance” and “Artisan’s Zoom cameras will never ‘not be working’ today,” claims some of the other ads in the campaign.

Feb 14, 2025 | forrester.com | Lisa Singer |Seth Marrs |Anthony McPartlin

In the early days of the Internet, job opportunities for “Internet Product Managers” began to appear as companies recognized their need for this new technology. As the Internet evolved, other roles such as “Web Product Manager” or “Digital Product Manager” became common. While these roles to some extent still exist, having Internet experience is now an expected prerequisite for most product management roles. Today, you are probably seeing more “AI Product Manager” or “AI product Owner” job titles.

Feb 13, 2025 | forrester.com | Seth Marrs |Anthony McPartlin |Cristina De Martini

In this two-part blog series, Principal Analysts Anthony McPartlin and Seth Marrs debate the idea of AI agents as coworkers. In this blog, Seth takes the perspective of the believer, while in the second blog, Anthony (ever the pragmatist) explains why this is overblown. There’s no debate that the talk track that some vendors are using around AI agents is hyperbolic. Vendors large and small are making claims that just don’t hold up in the real world.