Tina Moffett

Apr 9, 2024 | forrester.com | Dario Maisto |Tina Moffett |Leslie Joseph

High-performance IT is the pursuit of continuously improving business results through technology. But the concept of high-performance IT rests on a foundation of security, privacy, and resilience that is necessary to build trust. And this is where digital sovereignty comes into play.

Apr 9, 2024 | forrester.com | Dipanjan Chatterjee |Tina Moffett |Stephanie Liu

Daniel Kahneman was an unlikely economist. He was trained as a psychologist and spent much of his career at Princeton as a psychology and public affairs professor. Yet, his contribution to modern economics, for which he received the Nobel Prize in 2002, remains unparalleled. Kahneman’s research has shaped much of how today’s experts think about consumer choice and decision making. Daniel Kahneman died on March 27th at the age of 90.

Apr 8, 2024 | forrester.com | Dan Bieler |Tina Moffett |Leslie Joseph

With 101,000 in-person attendees, Mobile World Congress (MWC), one of the most important annual tech events in Europe, nearly returned to pre-pandemic attendance levels. The event had great energy and positivity and was very well received. In 2024, MWC was about all tech topics, beyond just telco themes. MWC ‘24 felt more like a B2B than B2C event and was dominated by the big themes of AI and APIs. I have now had some time to reflect on these MWC themes, and my observations are that:The ServeCo vs.

Apr 8, 2024 | forrester.com | Tina Moffett |Beth Caplow |Stephanie Liu

Harnessing the power of marketing analytics isn’t just about crunching numbers — it’s about unlocking a tidal wave of insights that drive business and marketing understanding and success. Performance data contains pearls of strategic insight, tactical campaign opportunities, and audience behaviors that can be used to optimize campaigns and tailor marketing and media plans to the need of your business, industry, market dynamics, and customer needs and behaviors.

Mar 19, 2024 | forrester.com | Jessica Liu |Tina Moffett |Rick Parrish

“Hey Count von Count, how do I know if my personalization strategy is working?” It’s difficult for companies to assess because they often measure myopically at the individual point of interaction. But personalization tactics are numerous and diverse across a company, requiring a holistic approach to measurement for a complete view of personalization efforts.