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Introducing G2’s New Auto Shop Management Category

Sep 18, 2024 | research.g2.com | Neya Kumaresan |Blue Bowen |Nathan Calabrese

Running an auto repair shop involves more than just fixing cars. It involves managing appointment schedules, inventory, customer relationships, and finances. Balancing these responsibilities can be challenging and time consuming for auto shop owners. Having the right software can make a huge difference by alleviating these burdens, streamlining tasks, and improving efficiency. That’s why we are excited to announce G2’s latest category: Auto Shop Management. What is auto shop management software?
G2 Survey: Use Case Synergies in Customer Success Software

Aug 30, 2024 | research.g2.com | Jeffrey Lin |Blue Bowen

In our previous article, we explored the evolving role of customer success in modern businesses. In the meantime, the software platforms that support customer success managers (CSMs) in their roles have adapted to their new job demands. However, our survey findings show that adaptation to user needs has not been uniform.
Introducing Attributes to G2's Demo Automation Category

Jun 14, 2024 | research.g2.com | Blue Bowen |Aaron Walker

Demo automation software is a rapidly growing and evolving software category. According to G2’s State of Software Report in October 2023, Demo Automation Software was the most visited new category on G2 (created in February 2023). This category has experienced rapid growth, not only in terms of traffic but also in terms of a proliferation of products; demo automation software has 39 products listed in it.
Analyzing G2's 2024 Spring Reports for PCB Design Software

Jun 7, 2024 | research.g2.com | Anindita Sengupta |Nathan Calabrese |Blue Bowen |Alanna Iwuh

Printed circuit board (PCB) design software is used across various industries, such as consumer electronics, automotive, industrial automation, medical devices, and more. It helps create efficient electronic systems for various applications, from smartphones and computers to medical equipment and automotive electronics. Choosing the right software can take time and effort due to the wide variety of solutions available in the market.
The Art of Attribution: Introducing Attribution Solution Types

May 31, 2024 | research.g2.com | Victoria Blackwell |Alanna Iwuh |Blue Bowen

Many pieces of great digital marketing practices fly under the radar. “Making it all happen,” so to speak, doesn’t only come from flashy campaigns or catchy copy. To understand how and why marketing drives conversion, practitioners must delve into the root cause influencing customer action. Attribution software does just that, and now, on G2, there’s a better way to determine which type of attribution solution is the right fit for business needs.
Spring 2024 Asset Management Software Reports: A Summary

May 31, 2024 | research.g2.com | Gabriel Gheorghiu |Nathan Calabrese |Blue Bowen |Emily Malis Greathouse

Most industries rely on fixed assets such as equipment and tools to manufacture, distribute, and service their products. Buyers from these companies have multiple options when looking for the right asset management software for their needs, which are often complementary and offer overlapping functionality. To help them make informed decisions, I analyzed G2 reports for asset management released in Spring 2024.
AI Boosts Productivity Bots But Improvements Needed Elsewhere

May 27, 2024 | research.g2.com | Blue Bowen

AI has been a hot topic for software products since the launch of ChatGPT in November 2022. Practically every software company is seeking ways to leverage this innovative technology to improve its product and, in turn, provide better user experiences. Given AI's increasing popularity and presence, we at G2 examined how this AI surge has impacted the collaboration and productivity market compared to other domains.
Key Insights from G2’s State of Customer Success Survey

Apr 26, 2024 | research.g2.com | Blue Bowen

Customer success has been an increasing focal point for businesses. Given the difficulty of acquiring new business, companies are shifting to ensure that existing customers maximize business value to enhance renewal and expansion opportunities. Totango and Catalyst, both leaders in G2’s Customer Success Software category, announced their merger in February 2024.
Introducing G2’s New Value Selling Tools Category

Mar 22, 2024 | research.g2.com | Blue Bowen

The purchasing process in today’s B2B SaaS environment is heavily scrutinized due to budget constraints and the desire to reduce the size of tech stacks. Value selling has gained popularity by helping alleviate budgetary concerns and ensuring customers receive and recognize benefits from solutions, leading G2 to launch its new Value Selling Tools category.
Apollo.io Hits Unicorn Status: Raises $100 million

Sep 6, 2023 | research.g2.com | Blue Bowen |Merry Marwig |Matthew Miller

Apollo.io, a leading sales intelligence solution, announced they had raised $100 million in Series D funding to reach unicorn status at a $1.6B valuation. Bain Capital Ventures (BCV) led the Series D funding, with additional participation from existing investors, including Sequoia Capital, Nexus Venture Partners, and Tribe Capital. This comes just over a year after Apollo.io’s Series C funding in March 2022.