Victoria Blackwell

Oct 3, 2024 | learn.g2.com | Soundarya Jayaraman |Victoria Blackwell |Matthew Miller |Hartmut Hahn |Soundarya J

We often think of artificial intelligence (AI) as a tool for automating tasks or crunching numbers. But the truth is AI is reshaping businesses in ways we couldn’t have imagined. According to a new AI adoption survey from G2, nearly 75% of businesses already use multiple AI features in daily operations. A majority of companies – 79% – prioritize AI capabilities in their software selection.

May 31, 2024 | research.g2.com | Victoria Blackwell |Alanna Iwuh |Blue Bowen

Many pieces of great digital marketing practices fly under the radar. “Making it all happen,” so to speak, doesn’t only come from flashy campaigns or catchy copy. To understand how and why marketing drives conversion, practitioners must delve into the root cause influencing customer action. Attribution software does just that, and now, on G2, there’s a better way to determine which type of attribution solution is the right fit for business needs.

Mar 27, 2024 | aecom.com | Victoria Blackwell

Our People Spotlight series gives you an inside look at our technical experts around the world. This week, we are highlighting an environmental justice (EJ) subject matter expert from our Environment business line in the U.S. East region and providing an insight into her inspiration and work. Victoria Blackwell is an environmental engineer by education and a project manager by training. She is a relationship builder, communicator and environmental justice practitioner.

Feb 28, 2024 | research.g2.com | Brandon Summers-Miller |Victoria Blackwell |Adam Crivello

As Google Chrome becomes the latest browser—along with Firefox and Safari—to deprecate third-party cookies, buyers have maintained an interest in cookie tracking software. However, these software products stand to lose out on use-case practicality with Chrome’s deprecation of third-party cookies.

Nov 30, 2023 | research.g2.com | Priya Patel |Emily Malis Greathouse |Victoria Blackwell |Priya lived

While we are scrolling social media on our phones, checking LinkedIn on our laptops, gazing at billboards while driving, or noticing digital signage in shop windows while walking, we are constantly engaging with content. Content has taken over the world, and since there is really no escaping it anymore, we are diving in and embracing it. We accept that this content-dominated culture is our new way of life. But which type of content cuts through the noise?