Bobby Cameron

Aug 22, 2024 | forrester.com | Bobby Cameron |Tracy Woo |Marianne Doran-Collins

The days of creating an IT strategy in a vacuum are long gone. With technology embedded ever deeper in the business, strategy conversations between business and IT organizations must stay fluent and on point. However, this presents a huge challenge for most tech execs.

Feb 9, 2024 | forrester.com | Chuck Gahun |Bobby Cameron |Sandy Carielli |Michelle Beeson

Today’s businesses must constantly adapt to cyclical post pandemic macroeconomic conditions, emerging technologies like generative AI, and new consumer trends like social commerce. For leaders to deliver the next wave of business growth, they will need superior and relentless alignment to achieve high-performance IT — the pursuit of continuously improving business results through technology.

Aug 21, 2023 | forrester.com | Bobby Cameron |Naveen Chhabra |Tracy Woo

Forrester’s Technology & Innovation North America Forum in Austin, Texas is fast approaching (September 10–12).

Aug 9, 2023 | forrester.com | Frederic Giron |Bobby Cameron |Charles Betz |Keith Johnston

When determining Forrester’s Technology Strategy Impact Award finalists, we seek to recognize excellence in technology strategy that drives an obsession with customer success and business growth. The companies recognized here are executing a future fit technology strategy that enables their company to quickly reconfigure business capabilities to meet future customer and employee demands with adaptivity, creativity, and resilience.

Jul 13, 2023 | forrester.com | Bobby Cameron |Katy Tynan