Michelle Beeson

Feb 12, 2024 | forrester.com | Kathleen Pierce |Chuck Gahun |Michelle Beeson

Do you sell into multilingual markets, nationally or internationally? Do you want to grow? If so, you should review your localization tech stack. We recently published the Forrester Tech Tide: Enterprise Localization Technologies, Q1 2024, to help leaders in revenue operations, marketing, product, digital, content, and customer experience shape their firm’s investment approach. A rising tide of new and improved localization technologies is about to wash over us.

Feb 9, 2024 | forrester.com | Chuck Gahun |Bobby Cameron |Sandy Carielli |Michelle Beeson

Today’s businesses must constantly adapt to cyclical post pandemic macroeconomic conditions, emerging technologies like generative AI, and new consumer trends like social commerce. For leaders to deliver the next wave of business growth, they will need superior and relentless alignment to achieve high-performance IT — the pursuit of continuously improving business results through technology.

Feb 7, 2024 | forrester.com | Michelle Beeson |Conrad Mills |Shannon Germain Farraher

Organizations have various tools for mapping processes, systems, and experiences. However, many of these tools focus on the internal business, neglecting the customer perspective. Customer experience (CX) mapping tools are valuable resources for organizations striving for customer centricity (or in Forrester terms – Customer Obsession) and aligning business outcomes with customer outcomes. The foundation of CX mapping tools are customer journey maps.

Feb 7, 2024 | forrester.com | Dipanjan Chatterjee |Martin Gill |Michelle Beeson

2023 was a confusing year: the consumers blew cold, and the economy blew hot. The recession-to-be did not materialize, and the economic outlook wasn’t half as bad as consumers would have you believe. Yet notes from the post-pandemic blues keep wafting in the air no matter the macroeconomic drumbeat. This year, in 2024, the economy is headed for a “soft landing” (that’s fancy speak for increasing interest rates to control inflation without crashing the economy).

Jan 3, 2024 | forrester.com | Michelle Beeson |Su Doyle |Nicole Murgia

Should all brands sell directly to consumers (DTC) online? How should brands work with online marketplaces? What does DTC mean for existing retail partner and distributor relationships? Consumer facing brands still have a lot of questions about their direct-to-consumer (DTC) digital engagement and commerce capabilities. But the opportunities are not one-size-fits-all.