Katy Tynan's profile photo

Katy Tynan

Boston

VP, Principal Analyst at Forrester Research

Author, speaker, and analyst passionate about #employeeexperience and #futureofwork. Energy management junkie, and workplace flexibility evangelist.

Articles

  • 2 weeks ago | forrester.com | Katy Tynan

    Over the last week several of my colleagues have forwarded me recently published articles about the “end of nice management.” No, I’m not going to link them because I’m not here to spread bad advice. These writers claim with glee that organizations are rolling back remote work, eliminating inclusive practices, and returning to command and control leadership.

  • 2 months ago | forrester.com | Kate Leggett |Katy Tynan

    The value of AI in CRM is real. Customer interactions produce huge volumes of high-quality, well-governed data; unleashing AI on this data lets organizations summarize and surface key insights, predict best actions to take and start pursuing goals autonomously. The result? Increased productivity and effectiveness for the front office which enables organizations to deliver on the promise of better customer relationships, better customer retention, and increased revenue.

  • 2 months ago | forrester.com | Kim Herrington |Sharyn Leaver |Katy Tynan

    AI is transforming the way we live, work, and play. It’s altering how we make decisions and interact with technology. But for all its power, it still needs humans (for now). Not just any humans, but those who understand how AI works, the dependencies between good data and useful AI outputs, and where human judgement is irreplaceable. Amidst a world rushing towards automation, Data & AI Literacy isn’t just a skill – it is how you become THE human in the loop.

  • 2 months ago | forrester.com | Dipanjan Chatterjee |Sharyn Leaver |Katy Tynan

    “Liberation” Or Turbulence? April 2 will be, according to the US administration, Liberation Day! While that does have all the makings of a Hollywood potboiler, in reality, it’s a little more sedate. Well, only just a little more. On April 2, the US is supposed to introduce a slew of new tariffs, the details of which are shrouded in the fog of uncertainty and confusion that are now par for the course.

  • 2 months ago | forrester.com | Karen Tran |Ian Bruce |Katy Tynan

    Brand safety commonly refers to advertising and content adjacency in the digital space. And while that is a vital component for protecting a brand’s reputation, digital content adjacency isn’t the only adjacency that threatens a brand.

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