Brett Townsend

Oct 16, 2024 | franchising.com | Brett Townsend

Many times as a franchisee, it can feel like you’re on an island. While you’re in charge of some decisions, other decisions are made by others that directly affect you. Especially considerations regarding branding and innovation. However, there are ways you can take control of that as well. When I was at PepsiCo, I was in a meeting with several QSR franchisees when the subject of brand and innovation was raised.

Aug 23, 2024 | marketingweek.com | Tim Hoskins |Brett Townsend |Molly Innes |Matthew Valentine

While no one can argue that the market research industry hasn’t been successful using mainstream methods, likewise no one can argue that we haven’t had our fair share of misses when it comes to new products, brand strategy, and predicting consumer behaviour. Because as we all know, people act differently in the moment than how they say they do or will in the future.

Jun 25, 2024 | quirks.com | Tim Hoskins |Brett Townsend

Enhancing consumer insights: The need for greater inclusion of underrepresented groupsEditor’s note: Brett Townsend, SVP of strategy at Quester. Tim Hoskins is the president of Quester. The two are co-authors of the upcoming book “Insights on the Brink.”When kids, teenagers and even university students try to glimpse at their future, they sees any number of professions ... other than consumer insights.

Jun 17, 2024 | ceoworld.biz | Brett Townsend

In working and talking with senior leaders over the decades, I’ve learned that most senior executives say their companies are consumer centric. On the surface, there is evidence to support this thought. After all, most of these executives’ companies make products that are influenced by consumer insights and sell them to consumers, many of which seem loyal. But upon further digging, what looks like consumer centricity is actually product centricity.