Tim Hoskins

Aug 27, 2024 | marketingweek.com | Josh Stephenson |Hannah Rashbass |Molly Innes |Tim Hoskins

Health technology company Ottobock has been around for the better part of one hundred years – but until a couple of years ago it had never run a brand campaign. The family-owned business, which offers a variety of different prosthetics, orthotics and wheelchairs for disabled people, preferred to focus on selling through its B2B channels rather than attempt to engage with the customer directly.

Aug 23, 2024 | marketingweek.com | Hannah Rashbass |Molly Innes |Tim Hoskins |Matthew Valentine

Nestlé has appointed former marketer Laurent Freixe as CEO. He takes over on 1 September, replacing Mark Schneider who is leaving after more than eight years as CEO. Freixe joined Nestlé in 1986, taking on increasing responsibility for marketing and sales as his career progressed, including director of marketing for its Nutrition division in the 1990s. Freixe takes on the top job after being CEO of Nestlé’s Latin America zone since 2022.

Aug 23, 2024 | marketingweek.com | Molly Innes |Tim Hoskins |Niamh Carroll |Matthew Valentine

Peloton slashed its marketing budget by $26m (£19.8m), in the three months ending 30 June, a 19% year-on-year decrease. This comes after the struggling bike business launched a turnaround plan in May to cut $200m (£152m) in costs by the end of next June. Peloton’s revenue was $643.6 (£490m) for the quarter, a modest uplift of 0.2% compared to last year. It’s the company’s first year-on-year growth since the second quarter of its 2022 fiscal year. “We’re enthusiastic about our innovative road map.

Aug 23, 2024 | marketingweek.com | Tim Hoskins |Brett Townsend |Molly Innes |Matthew Valentine

While no one can argue that the market research industry hasn’t been successful using mainstream methods, likewise no one can argue that we haven’t had our fair share of misses when it comes to new products, brand strategy, and predicting consumer behaviour. Because as we all know, people act differently in the moment than how they say they do or will in the future.

Aug 23, 2024 | marketingweek.com | Molly Innes |Tim Hoskins |Matthew Valentine

Sports Direct has been on a journey with its marketing in recent years. In 2021, former CMO Beckie Stanion said the brand needed to “up its game”, prompting an effort to change customer perceptions, elevate the brand and lean more on brand building. Three years on, Sports Direct is still on a journey.