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1 week ago | 
learn.g2.com | Tanushree Verma |Kamaljeet Kalsi |Sidharth Yadav
Picture this: It's 2025. Your marketing intern used an AI tool to generate content for your biggest client and accidentally included hallucinated product features and hit send before anyone could review it. Gave you a chill, didn’t it? As the creator economy races to adopt generative AI tools, taking a pause to build a proper content governance should be your next step.
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Dec 11, 2024 | 
learn.g2.com | Sidharth Yadav |Soundarya Jayaraman
Can films inspire a startup idea? It did for Raj Sunder. As he watched Top Gun in a theatre, he wondered, “Which aviators are Tom Cruise wearing?” But alas, there was no way he could know that on the spot. He later founded Wootag, an interactive video brand. It lets consumers tap or click on elements in videos to uncover facts about them. “Interactive content is about satisfying human curiosity,” believes Raj, CEO of Wootag and Unlead.ai.
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Dec 4, 2024 | 
learn.g2.com | Sidharth Yadav |Soundarya Jayaraman
Sure, the bottom part of the marketing funnel fetches you leads. That’s why companies focus most of their time and resources there. But customers in this part were going to buy your product anyway. Around 90% of buyers choose a vendor from their day-one consideration set. “By over-indexing on the bottom part, you’re not shaping the market,” believes Lena Waters, CMO of Grammarly. Companies must balance attention across the funnel.
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Nov 13, 2024 | 
learn.g2.com | Sidharth Yadav
Can you sell AI products without mentioning AI? This is not as challenging as it seems. Just show what the product can do for customers. “The days of selling products just because they are AI-based are over,” believes Maja Voje, go-to-market strategist and founder of Growth Lab. No longer does being a first with AI integration lend a competitive edge in a market. You must be different and generate adoption quickly for your product. Even channels hosting users for AI products are not the same.
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Oct 23, 2024 | 
learn.g2.com | Sidharth Yadav |Kamaljeet Kalsi
It was in college that Sachin Gupta first realized the flaws with traditional skill assessment tests. When companies came to hire fresh graduates, it wasn’t always the most capable candidates who bagged top jobs. “Figuring out someone’s technical competency shouldn’t be as hard and be indexed on a single day and two hours of interviews,” explains Sachin, who co-founded HackerEarth, a coding assessment platform. This belief in fair, effective evaluation is at the core of his work at HackerEarth.
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Oct 2, 2024 | 
learn.g2.com | Kamaljeet Kalsi |Sidharth Yadav
Creativity is the new currency. One may argue that data, technology, and analytics are the real driving forces for business success, but creativity is what truly sets a brand apart in the attention economy. After all, doesn't every business want a hefty wallet? Creativity captures attention and fosters long-lasting connections, enabling every business to stand out and deeply resonate with its audience.
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Sep 25, 2024 | 
learn.g2.com | Sidharth Yadav |Kamaljeet Kalsi
Did you know that tracking career transitions could help you sell more? Knowing where your point of contact (POC) moves next can be game changing for your sales. You’ve already built a rapport with them. As software buyers and influencers, they can help you sell to the new company they join. Just keep that communication line going. This signals-based approach tracks buyer intent signals such as role changes, new hires, and job postings.
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Sep 18, 2024 | 
learn.g2.com | Sidharth Yadav |Washija Kazim |Brittany King
When you create a sales web page, you want to listen to your customers (literally). “The best-converting B2B service pages emulate a sales call between a prospect and a salesperson,” says Andy Crestodina, a content marketing expert with 24 years of experience. When the web page answers all the questions a user may have, it builds trust. Users start believing the company knows them as if reading their minds. This cements the bedrock of sales: customer trust.
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Aug 7, 2024 | 
learn.g2.com | Sidharth Yadav
Sidharth Yadav is a senior editorial content specialist at G2, where he covers marketing technology and interviews industry leaders. Drawing from his experience as a journalist reporting on conflicts and the environment, he attempts to simplify complex topics and tell compelling stories. Outside work, he enjoys reading literature, particularly Russian fiction, and is passionate about fitness and long-distance running. He also likes to doodle and write about employee experience.
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Aug 7, 2024 | 
learn.g2.com | Sidharth Yadav |Godard Abel |Devin Pickell |George Brontén
AI can make you sound like everyone else. Yes, you can flaunt your uniqueness, burst with fresh ideas, and integrate every shiny new tech toy. But one broad stroke of AI, like autotune in music, can dissolve your brand's identity faster than you can say "algorithm."So, what can set you apart? “Stories,” declares Leandro Perez, Chief Marketing Officer for Salesforce in the Asia-Pacific. It's a simple answer to a complex problem, but one that carries the weight of his 20 years of experience.
