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Jan 21, 2025 | 
heinzmarketing.com | Carly Bauer |Karla Sanders
SummaryWell-defined personas are crucial for effective marketing strategies, as they provide deep insights into target audiences, enabling personalized messaging and improved campaign performance. Establishing Ideal Customer Profiles (ICPs) and buying committees lays the groundwork for persona development, ensuring businesses target the right companies and stakeholders.
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Dec 20, 2024 | 
heinzmarketing.com | Carly Bauer
SummaryThe marketing orchestration approach ensures seamless alignment across teams, tools, and channels to create unified customer experiences, making it a critical component of an effective go-to-market (GTM) strategy. This blog explores how to apply marketing orchestration by addressing common gaps such as siloed teams, inconsistent messaging, and underutilized tools.
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Dec 6, 2024 | 
mediapost.com | Carly Bauer
Brands just faced a perfect storm: the clamor of election season colliding with a shortened holiday cycle. With media saturated by political ads and consumer attention split between shopping and news, staying top of mind is no longer business as usual—it’s a test of agility, timing and the ability to seize opportunities amid the chaos. Consumers are busy, but they’re not out of reach.
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Nov 29, 2024 | 
heinzmarketing.com | Karla Sanders |Carly Bauer
SummaryThis blog outlines how aligning interim and future-state workflows in marketing orchestration is essential for balancing immediate needs with long-term growth. By emphasizing flexibility, team alignment, and iterative optimization, organizations can create scalable workflows that deliver results today while building a foundation for future success.
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Nov 15, 2024 | 
heinzmarketing.com | Carly Bauer |Maria Geokezas |Brenna Lofquist
SummaryMarketing leaders often face the challenge of balancing ambitious goals with realistic expectations. It's easy to set lofty targets, but without careful planning, those ambitions can lead to frustration and missed opportunities. This blog post will help you navigate the complexities of marketing orchestration by striking the right balance—achieving impactful results while keeping expectations grounded in what's truly feasible.
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Aug 9, 2024 | 
heinzmarketing.com | Carly Bauer |Sheena McKinney |Maria Geokezas
SummaryBalancing AI and human touch in marketing is essential for creating effective and engaging strategies. AI enhances marketing by providing data-driven insights, enabling personalization, and automating routine tasks, which frees up human resources for more creative and strategic initiatives. However, the human touch remains crucial for building trust, ensuring quality, and fostering genuine customer connections.
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Jul 19, 2024 | 
heinzmarketing.com | Carly Bauer |Brenna Lofquist |Karla Sanders
SummaryBusinesses must adapt to stay competitive, with many choosing between leveraging AI technologies or partnering with specialized agencies. This decision depends on various factors, such as the nature of the task, budget, and long-term goals. While AI excels in handling routine, data-driven tasks efficiently, agencies offer creativity and strategic expertise for complex projects.
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Jun 7, 2024 | 
heinzmarketing.com | Carly Bauer |Karla Sanders
SummaryAs the final part to this marketing attribution blog series Im focusing on the importance of scalability and flexibility in attribution models and the challenges many companies face to try and keep up with the ever-changing market. Learn about best practices for achieving scalability, such as adopting modular architectures, leveraging cloud infrastructure, and implementing efficient data processing techniques.
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May 14, 2024 | 
heinzmarketing.com | Carly Bauer |Karla Sanders
SummaryCrafting a sustainable attribution strategy is essential for businesses in today's competitive digital landscape. It involves defining clear goals, selecting key metrics, and understanding the customer journey. By implementing appropriate attribution models, robust tracking tools, and integrating data sources, businesses can optimize their marketing efforts, drive informed decision-making, and ensure long-term growth while complying with data privacy regulations.
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May 1, 2024 | 
heinzmarketing.com | Carly Bauer |Sheena McKinney |Brenna Lofquist
SummaryMarketing attribution serves as the compass, guiding marketers through the complex landscape of touchpoints. This method allows businesses to dissect and assign value to various interactions, aiding in the optimization of campaigns and strategic resource allocation.
