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Nov 15, 2024 | 
heinzmarketing.com | Carly Bauer |Maria Geokezas |Brenna Lofquist
SummaryMarketing leaders often face the challenge of balancing ambitious goals with realistic expectations. It's easy to set lofty targets, but without careful planning, those ambitions can lead to frustration and missed opportunities. This blog post will help you navigate the complexities of marketing orchestration by striking the right balance—achieving impactful results while keeping expectations grounded in what's truly feasible.
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Nov 11, 2024 | 
heinzmarketing.com | Maria Geokezas |Sheena McKinney |Brenna Lofquist
SummaryMarketing teams: it’s time to plan your 2025 budgets! Follow the 7 steps to create and manage a well-orchestrated marketing budget. Come back to these steps to optimize for flexibility year-round, track metrics, and revisit your budget as needed for holistic, data-driven success. By Maria Geokezas, Chief Operating Officer at Heinz Marketing Halloween has passed and you know what that means. No, not the Christmas decorations popping up in a store near you—although that’s happening.
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Jul 19, 2024 | 
heinzmarketing.com | Carly Bauer |Brenna Lofquist |Karla Sanders
SummaryBusinesses must adapt to stay competitive, with many choosing between leveraging AI technologies or partnering with specialized agencies. This decision depends on various factors, such as the nature of the task, budget, and long-term goals. While AI excels in handling routine, data-driven tasks efficiently, agencies offer creativity and strategic expertise for complex projects.
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Jul 17, 2024 | 
heinzmarketing.com | Brenna Lofquist |Sheena McKinney |Sarah Threet
SummaryWhat are CMOs saying about AI? Here are the top 5 pain points discussed in a CMO Coffee Talk session. CMOs get real and discuss their concerns about AI and what they really think about it. In this post you'll take away ideas on how to overcome each pain point. By Brenna Lofquist, Client Services Operations Manager at Heinz MarketingIt’s no secret AI has been a hot topic for awhile now. It has been around for quite some time but within the past year or so it’s really exploded.
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May 1, 2024 | 
heinzmarketing.com | Carly Bauer |Sheena McKinney |Brenna Lofquist
SummaryMarketing attribution serves as the compass, guiding marketers through the complex landscape of touchpoints. This method allows businesses to dissect and assign value to various interactions, aiding in the optimization of campaigns and strategic resource allocation.
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Apr 11, 2024 | 
heinzmarketing.com | Sheena McKinney |Brenna Lofquist
SummaryIn the dynamic world of B2B sales and marketing, mastering the art of product positioning and storytelling can make all the difference. Who better to show the way than April Dunford? By Sheena McKinney, Business Operations & Marketing Assistant at Heinz MarketingHave you ever wondered what sets successful B2B sales and marketing professionals apart? What strategies do they use to craft compelling product positioning and sales pitches that resonate with customers and win deals?
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Feb 15, 2024 | 
heinzmarketing.com | Sheena McKinney |Brenna Lofquist
SummaryWith greater and greater complexity in how buyers buy, how sellers sell, and go to market motions, attribution remains a tough topic. Tracking is absurdly complicated. Is it about first or last touch? Are you focusing on the "right" things? By Sheena McKinney, Business Operations & Marketing Assistant at Heinz MarketingWhen it comes to attribution, wouldn’t it be nice if who gets credit wasn’t even on the table? And what if we just looked at our body of work as a whole, across time and teams?
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Feb 2, 2024 | 
heinzmarketing.com | Carly Bauer |Brenna Lofquist
SummaryIn this first installment of our marketing attribution mini-series, we delve into understanding the basics of marketing attribution and it's ability to provide insights into the customer journey. Marketing attribution serves as the compass, guiding marketers through the complex landscape of touchpoints. This method allows businesses to dissect and assign value to various interactions, aiding in the optimization of campaigns and strategic resource allocation.
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Jan 13, 2024 | 
blogarama.com | Brenna Lofquist
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May 18, 2023 | 
heinzmarketing.com | Brenna Lofquist
By Brenna Lofquist, Senior Marketing Consultant / Client Services Operations at Heinz MarketingI’m going to stick with the attribution theme (see my recent blog post) since it’s continued to be a popular topic in B2B Marketing. In my previous post, I walked through the different attribution models. Once you have an idea of the model, you need to understand all the requirements to make it possible. Which is the inspiration for today’s post and the series that follows.
