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Dec 23, 2024 | 
heinzmarketing.com | Maria Geokezas
SummaryThis article flips the script on goal setting, suggesting we put personal goals ahead of career goals to find better work-life balance. It dives into why Americans struggle with balance, from perfectionism to technology, and shares simple, actionable steps to help you prioritize what really matters. If you’re ready to rethink how you set goals and want to feel more fulfilled in both life and work, please read on.
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Dec 3, 2024 | 
heinzmarketing.com | Maria Geokezas |Sheena McKinney |Karla Sanders
SummaryBusy B2B marketing professionals face immense holiday stress, which can impact productivity and focus. This article provides actionable strategies to manage time effectively, prioritize tasks, and set boundaries during the holidays. By adopting these tips, they can maintain peak performance at work while reducing personal stress, leading to a more balanced, joyful season and sustainable success in their demanding roles.
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Nov 15, 2024 | 
heinzmarketing.com | Carly Bauer |Maria Geokezas |Brenna Lofquist
SummaryMarketing leaders often face the challenge of balancing ambitious goals with realistic expectations. It's easy to set lofty targets, but without careful planning, those ambitions can lead to frustration and missed opportunities. This blog post will help you navigate the complexities of marketing orchestration by striking the right balance—achieving impactful results while keeping expectations grounded in what's truly feasible.
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Nov 11, 2024 | 
heinzmarketing.com | Maria Geokezas |Sheena McKinney |Brenna Lofquist
SummaryMarketing teams: it’s time to plan your 2025 budgets! Follow the 7 steps to create and manage a well-orchestrated marketing budget. Come back to these steps to optimize for flexibility year-round, track metrics, and revisit your budget as needed for holistic, data-driven success. By Maria Geokezas, Chief Operating Officer at Heinz Marketing Halloween has passed and you know what that means. No, not the Christmas decorations popping up in a store near you—although that’s happening.
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Oct 8, 2024 | 
heinzmarketing.com | Karla Sanders |Sheena McKinney |Sarah Threet |Maria Geokezas
SummaryThis blog explains how B2B marketers can use buyer intent data to improve their outreach strategies. It covers how to find high-value prospects, segment the audience, and automate marketing processes. These tactics can help enhance lead quality and speed up sales cycles, leading to better results for the business.
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Aug 9, 2024 | 
heinzmarketing.com | Carly Bauer |Sheena McKinney |Maria Geokezas
SummaryBalancing AI and human touch in marketing is essential for creating effective and engaging strategies. AI enhances marketing by providing data-driven insights, enabling personalization, and automating routine tasks, which frees up human resources for more creative and strategic initiatives. However, the human touch remains crucial for building trust, ensuring quality, and fostering genuine customer connections.
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Dec 8, 2023 | 
heinzmarketing.com | Maria Geokezas |Sarah Threet |Karla Sanders
SummaryThis article discusses the challenges and benefits of a Marketing Center of Excellence (CoE) business operations model and how the RACI tool can be an effective building block for creating a CoE by emphasizing the importance of clearly defined roles and responsibilities. By Maria Geokezas, Chief Operating Officer at Heinz MarketingIf this year has taught us anything, it’s that the world is speeding up.
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Nov 14, 2023 | 
heinzmarketing.com | Maria Geokezas |Sheena McKinney
SummaryIneffective communication between marketing and sales teams can hinder go-to-market success. In this article, you’ll learn how to spot the signs of misalignment and how to address them to achieve a more effective go-to-market strategy. By Maria Geokezas, Chief Operating Officer at Heinz MarketingIt’s no secret marketing and sales are equally critical to your go-to-market success.
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Aug 22, 2023 | 
heinzmarketing.com | Sarah Threet |Maria Geokezas
SummaryAt Heinz Marketing, our consultants and engagement managers have been sharing marketing-related books to stay abreast of the changing world of marketing and business. This book review is part one of April Dunford's "Obviously Awesome", focusing on why context matters in deliberately positioning a product or service, and touches on a couple of traps we often find ourselves in when trying to position our product.
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Jun 15, 2023 | 
heinzmarketing.com | Maria Geokezas |Jesse Reidy |Carly Bauer
SummaryUnlock marketing and sales efficiency with Ideal Customer Profiles (ICPs). Learn how to redefine your strategy, create targeted campaigns, boost response rates, improve customer retention, optimize resource allocation, and drive product development. Discover the power of ICPs in achieving desired results with minimal waste. Read our case study for successful implementation examples.
