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Jan 21, 2025 | 
heinzmarketing.com | Carly Bauer |Karla Sanders
SummaryWell-defined personas are crucial for effective marketing strategies, as they provide deep insights into target audiences, enabling personalized messaging and improved campaign performance. Establishing Ideal Customer Profiles (ICPs) and buying committees lays the groundwork for persona development, ensuring businesses target the right companies and stakeholders.
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Dec 3, 2024 | 
heinzmarketing.com | Maria Geokezas |Sheena McKinney |Karla Sanders
SummaryBusy B2B marketing professionals face immense holiday stress, which can impact productivity and focus. This article provides actionable strategies to manage time effectively, prioritize tasks, and set boundaries during the holidays. By adopting these tips, they can maintain peak performance at work while reducing personal stress, leading to a more balanced, joyful season and sustainable success in their demanding roles.
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Nov 29, 2024 | 
heinzmarketing.com | Karla Sanders |Carly Bauer
SummaryThis blog outlines how aligning interim and future-state workflows in marketing orchestration is essential for balancing immediate needs with long-term growth. By emphasizing flexibility, team alignment, and iterative optimization, organizations can create scalable workflows that deliver results today while building a foundation for future success.
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Oct 8, 2024 | 
heinzmarketing.com | Karla Sanders |Sheena McKinney |Sarah Threet |Maria Geokezas
SummaryThis blog explains how B2B marketers can use buyer intent data to improve their outreach strategies. It covers how to find high-value prospects, segment the audience, and automate marketing processes. These tactics can help enhance lead quality and speed up sales cycles, leading to better results for the business.
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Jul 19, 2024 | 
heinzmarketing.com | Carly Bauer |Brenna Lofquist |Karla Sanders
SummaryBusinesses must adapt to stay competitive, with many choosing between leveraging AI technologies or partnering with specialized agencies. This decision depends on various factors, such as the nature of the task, budget, and long-term goals. While AI excels in handling routine, data-driven tasks efficiently, agencies offer creativity and strategic expertise for complex projects.
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Jun 7, 2024 | 
heinzmarketing.com | Carly Bauer |Karla Sanders
SummaryAs the final part to this marketing attribution blog series Im focusing on the importance of scalability and flexibility in attribution models and the challenges many companies face to try and keep up with the ever-changing market. Learn about best practices for achieving scalability, such as adopting modular architectures, leveraging cloud infrastructure, and implementing efficient data processing techniques.
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May 14, 2024 | 
heinzmarketing.com | Carly Bauer |Karla Sanders
SummaryCrafting a sustainable attribution strategy is essential for businesses in today's competitive digital landscape. It involves defining clear goals, selecting key metrics, and understanding the customer journey. By implementing appropriate attribution models, robust tracking tools, and integrating data sources, businesses can optimize their marketing efforts, drive informed decision-making, and ensure long-term growth while complying with data privacy regulations.
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Dec 8, 2023 | 
heinzmarketing.com | Maria Geokezas |Sarah Threet |Karla Sanders
SummaryThis article discusses the challenges and benefits of a Marketing Center of Excellence (CoE) business operations model and how the RACI tool can be an effective building block for creating a CoE by emphasizing the importance of clearly defined roles and responsibilities. By Maria Geokezas, Chief Operating Officer at Heinz MarketingIf this year has taught us anything, it’s that the world is speeding up.
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Jun 28, 2023 | 
heinzmarketing.com | Karla Sanders
SummaryDiscover how leveraging sales enablement strategies can significantly enhance lead quality in B2B scenarios. This blog delves into the importance of providing sales teams with the right resources and knowledge to effectively engage with leads, resulting in improved conversions. Learn essential practices to tailor your approach, target the right leads, and optimize sales performance for sustainable business growth.
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Jun 2, 2023 | 
heinzmarketing.com | Carly Bauer |Jesse Reidy |Karla Sanders
By Carly Bauer, Marketing Consultant at Heinz MarketingIn today’s highly competitive business landscape, building customer loyalty and trust is paramount to the success of any organization. Customers who feel a sense of confidence and reliability with a company are more likely to continue doing business with them, provide positive referrals, and become brand advocates. But how can businesses cultivate customer loyalty and trust?
