Chris Edwards

Jan 13, 2025 | thedrum.com | Chris Edwards

For brands, the creator economy feels like the promised land - a golden ticket to authentic, audience-driven content. But here’s the dirty secret: most brand collaborations with creators? They’re forgettable. Audiences skip, scroll, and swipe past them, unfazed. Why? Because these campaigns, for all their production value and creator clout, often lack one critical ingredient: distinctiveness. Want to go deeper? Ask The Drum Bland brandsThe creator economy is built on connection.

Dec 11, 2024 | thedrum.com | Chris Edwards

However, here’s the thing: in-housing might solve some problems, but it creates others. And these aren’t minor issues. They’re fundamental challenges that affect creativity, innovation, and even the ability to attract and retain top talent. The truth is that in-housing has normalized the dull, the average, and the mundane. If brands don’t act now, that’s all they’ll ever be. Want to go deeper? Ask The Drum House rulesFor many brands, the appeal of in-housing is obvious.

Oct 12, 2023 | washingtonexaminer.com | Adam Carrington |Chris Edwards |Frederick M. Hess |Hung Cao

Israel’s equivalent of 9/11 came on their Sabbath and the 50th anniversary of the Yom Kippur War. The world watched in horror as Hamas continued its reign of terror, launching upwards of 5,000 rockets into Israel and killing more than 1,100 men, women, and children. Twenty-two Americans have been killed, and more than 100 civilians, including children and elderly women, have been kidnapped.

Oct 12, 2023 | washingtonexaminer.com | Chris Edwards |Travis Fisher |Sarah Perry |Frederick M. Hess

In recent years, America’s campus mandarins have been given one opportunity after another to lead by fostering constructive discourse. They have manifestly failed at that task. When disputes or events focused attention on abortion, policing, race, gender, and more, college officials have rushed to issue statements to declare their fealty to the progressive cause (whatever that happens to be).

Oct 12, 2023 | washingtonexaminer.com | Frederick M. Hess |Travis Fisher |Sarah Perry |Chris Edwards

The federal government’s debt is massive and growing rapidly. How massive? Federal debt held by the public of $28.5 trillion is eight times larger than the combined debt of all state and local governments of $3.3 trillion. Not only is state and local debt much smaller, but the states have more justification for accumulating debt than the federal government. That is because a larger share of state‐local spending is for capital investment, which is partly financed by debt.