Chris Tribbey

California, Los Angeles, United States, Van Nuys

Editorial Director and Writer at MESA

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Articles

HITS 2024: Box CEO Unlocks the Value of AI

May 23, 2024 | mesaonline.org | Chris Tribbey

LOS ANGELES — As a sophomore University of Southern California student nearly 20 years ago, Box co-founder and CEO Aaron Levie took on an internship at Paramount, with a large portion of his duties seeing him make physical copies of various distribution deals for TV shows. “It was pretty sweet,” he said May 22, speaking at the Hollywood Innovation & Transformation Summit (HITS).
NAB 2024 Wrap: Eluvio, EZDRM, Brightspot, PallyCon

Apr 19, 2024 | mesaonline.org | Chris Tribbey

LAS VEGAS — New version releases, new security partnerships, and new awards to take home. Here’s what Eluvio, EZDRM, Brightspot, and PallyCon shared during the 2024 NAB Show. Eluvio Eluvio came into the NAB Show armed with a new release (dubbed “Casablanca”) of its Content Fabric content distribution and storage technology, and new Creator Studio, Content Analytics, and AI Content Understanding applications for the Fabric application suite.
CPS@NAB: Google Cloud’s Scales Hypes GenAI

Apr 18, 2024 | mesaonline.org | Chris Tribbey

LAS VEGAS — If there was a dominate buzz word at NAB 2024 it was GenAI. And according to Toby Scales, media and entertainment lead, office of the CISO for Google Cloud, there’s good reason. “Generative AI deserves the hype,” he said, speaking at the Content Protection Summit, held during the NAB Show.
NAB 2024: Adobe, Technicolor, Sinclair, VITAC, NBCUniversal Kick Things Off

Apr 15, 2024 | mesaonline.org | Chris Tribbey

LAS VEGAS — MESA members were out in force to kick off the 2024 NAB Show. Here’s what several announced to start things off. AdobeAdobe previewed breakthrough generative AI innovations within Adobe Premiere Pro that will reimagine video creation and production workflows, delivering new creative possibilities that every pro editor needs to keep up with the high-speed pace of video production.
ITS Localisation Keynoter: Dubbing Acts in Service of the Content

Feb 29, 2024 | mesaonline.org | Chris Tribbey

Änne Troester, dubbing scriptwriter and board member with the German dubbing association Synchronverband e.V., remembers that when she was a little girl, her sister noticed the lips of characters on TV wouldn’t match what was being said. “My sister thought that was a very special skill, it was fascinating, like ventriloquism,” Troester said, speaking Feb. 29 during the opening keynote of the ITS Localisation event in London.
Language Codes Simplified at ITS Localisation

Feb 14, 2024 | mesaonline.org | Chris Tribbey

At the February 29 ITS Localisation event in London, Yonah Levenson, co-chair of the Language Metadata Table (LMT) Working Group with MESA, will deliver the presentation “Languages and Localisation: Simplified.”It’s 2024, and media and entertainment is still grappling with which language codes to apply for content: subtitles, dubbing, captioning, and more.
Reaching Deaf Viewers Discussed at ITS Localisation

Feb 12, 2024 | mesaonline.org | Chris Tribbey

At the 29 February ITS Localisation event in London, experts from the British Sign Language Broadcasting Trust (BSLBT) will tackle an issue every content company needs to consider: how to better cater to deaf viewers. In the discussion “The Deaf Way” BSLBT CEO Camilla Arnold and production executive Stephanie Burke will share how the mainstream industry can become allies in a world that is changing for deaf people. Lindsay Bywood, senior lecturer at the University of Westminster, will moderate.
Reaching Deaf Viewers Discussed at ITS Localisation

Feb 9, 2024 | mesaonline.org | Chris Tribbey

At the 29 February ITS Localisation event in London, experts from the British Sign Language Broadcasting Trust (BSLBT) will tackle an issue every content company needs to consider: how to better cater to deaf viewers. In the discussion “The Deaf Way” BSLBT CEO Camilla Arnold and production executive Stephanie Burke will share how the mainstream industry can become allies in a world that is changing for deaf people. Lindsay Bywood, senior lecturer at the University of Westminster, will moderate.
MESA Member Webinar Week Ahead: Feb. 5-9

Feb 2, 2024 | mesaonline.org | Chris Tribbey

HAND (Human & Digital) holds its first-ever webinar, SHI talks generative AI, and Perforce details how NASA is using its technology. Here’s what the MESA community has planned the week of Feb. 5-9, according to MESA’s global member e-calendar.
Dubbing Scriptwriter Troester to Keynote Feb. 29 ITS Localisation

Jan 24, 2024 | mesaonline.org | Chris Tribbey

Änne Troester, dubbing scriptwriter and board member with the German dubbing association Synchronverband e.V. will deliver the opening keynote of the Feb. 29 ITS Localisation event in London. Troester’s presentation — “It’s all About EntertAInment and Authenticity – The Creative View” — is all about the power of dubbing creators, including scriptwriters, translators, and voice actors.