Clara De Rosa

Jan 7, 2025 | mediacat.uk | Svilena Keane |Clara De Rosa |Daniel Hardwick |Chris Stokel-Walker

Comcast has unveiled a new platform that will make TV ad-buying accessible for small to medium-sized companies (SMEs), in a move that shows legacy media seeking to emulate its tech rivals. The media conglomerate announced the development of Universal Ads at the CES conference on 6 January.

Dec 23, 2024 | mediacat.uk | Clara De Rosa

Fast forward to 2024 and ‘TV’ is a lot more complex. It now encompasses a dynamic mix of these channels, as well as on-demand and digital streaming services, each with its unique set of platforms and viewing habits. Buzzwords like AVOD (Ad-Supported Video on Demand), FAST (Free Ad-Supporting Streaming TV), CTV (Connected TV), and OTT (Over-the-Top) have entered the mainstream advertising vocabulary, adding layers of additional complexity to advertisers’ and media planners’ workflows.

Dec 5, 2024 | mediacatmagazine.co.uk | Clara De Rosa |Alex Brownsell |Aaron Goldman |Adam Boucid

Fast forward to 2024 and ‘TV’ is a lot more complex. It now encompasses a dynamic mix of these channels, as well as on-demand and digital streaming services, each with its unique set of platforms and viewing habits. Buzzwords like AVOD (Ad-Supported Video on Demand), FAST (Free Ad-Supporting Streaming TV), CTV (Connected TV), and OTT (Over-the-Top) have entered the mainstream advertising vocabulary, adding layers of additional complexity to advertisers’ and media planners’ workflows.

Feb 13, 2024 | the-media-leader.com | Clara De Rosa

OpinionA head of TV understands the advantages of each type of ‘TV’ and can help advertisers navigate this time of convergence. What constitutes “TV” today will arguably get different answers depending on the person you ask. Whether it be your parents, who are bingeing the latest thriller series from one of their SVOD subscriptions, or your colleagues tuning in to the weekend’s football game delivered live from one of the UK’s broadcasting services.