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Jan 22, 2025 | 
mediacat.uk | Svilena Keane |Adam Boucid |Sean Hargrave
Netflix increased its total revenue by 16% to $10.2bn in the last quarter of the year. During its quarterly earnings call yesterday, the streaming giant also shared that it exceeded its Q4 ad revenue target, doubled ad revenue year-over-year, and now expects ‘to double it again’ in 2025. According to a shareholder letter, Netflix wrapped up the year with 302 million subscribers — 19 million of which were added in Q4.
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Jan 15, 2025 | 
mediacat.uk | Svilena Keane |Adam Boucid |Andrew Rose |Alex Carapiet
X CEO Linda Yaccarino introduced the social media platform’s new Trend Genius tool as ‘the Holy Grail of advertising products’ at the Consumer Electronics Show (CES) last week. Trend Genius automatically posts preprogrammed ads when the topics they relate to start trending on X. As such, it allows advertisers to send out the right ad at the right time, said Yaccarino. The tool also turns the ads off when the discussions taper down.
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Jan 12, 2025 | 
mediacat.uk | Natasha Randhawa |Adam Boucid
At the Public Relations and Communications Association’s (PRCA) Digital Group webinar on 9 January, eight social media mavens shared their forecasts for 2025. Here’s how they see the platforms evolving in the year ahead. Amy Williams highlighted the ongoing battle between short and long-form video. Short-form continues to dominate, with predictions that it will account for over 85% of internet traffic by 2025.
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Dec 23, 2024 | 
mediacat.uk | Adam Boucid
The UK’s audiovisual (AV) advertising landscape is poised for a dramatic transformation. Personalisation, engagement and experiences will be at the heart of how brands interact with audiences in 2025. Here are my predictions for what to look out for in 2025. Perhaps the most significant shift we’re witnessing is the meteoric rise of Connected TV. Gone are the days when linear TV reigned supreme.
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Dec 5, 2024 | 
mediacatmagazine.co.uk | Clara De Rosa |Alex Brownsell |Aaron Goldman |Adam Boucid
Fast forward to 2024 and ‘TV’ is a lot more complex. It now encompasses a dynamic mix of these channels, as well as on-demand and digital streaming services, each with its unique set of platforms and viewing habits. Buzzwords like AVOD (Ad-Supported Video on Demand), FAST (Free Ad-Supporting Streaming TV), CTV (Connected TV), and OTT (Over-the-Top) have entered the mainstream advertising vocabulary, adding layers of additional complexity to advertisers’ and media planners’ workflows.
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Nov 26, 2024 | 
mediacatmagazine.co.uk | Doug Whelpdale |Alex Brownsell |Adam Boucid |Andy Jones
With any luck Christmas Day heralds a hearty meal with friends and/or family, but then what? For a great many people, the answer is to watch television. As with any occasion where large numbers of people might watch together, we are interested to know just what they will watch. Is it perennial favourites? Or is the nation switching over to newer options from pure-play VOD or video-sharing services?
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Nov 19, 2024 | 
mediacatmagazine.co.uk | Emma Saddleton |Aaron Goldman |Adam Boucid |Paul Childs
Rail ticket retailer Trainline PLC has announced that it is expanding its media offering, making its first-party data available for the first time. More specifically, the retailer seeks to enable advertisers to engage with consumers at key moments in a brand-safe environment. ‘As Europe’s number one most-downloaded rail travel app, we know our unique and vibrant customer base will provide an attractive audience to many advertisers.
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Oct 16, 2024 | 
mediacatmagazine.co.uk | Doug Whelpdale |Joel Stein |Adam Boucid |Andy Jones
There are known knowns, known unknowns and unknown unknowns. Donald Rumsfeld famously discussed known unknowns when talking about US national security, but the same can be said about TV viewing. Some things are known — a peak of 2m watched the closing ceremony of the Paralympics on Channel 4 capping a wonderful Games from Paris. Then there are known unknowns — YouTube achieved a peak TV set audience of 1.8m on the same day.
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Sep 18, 2024 | 
mediacatmagazine.co.uk | Mike Piggott |Paul Briggs |Grace Gollasch |Adam Boucid
The internet is split on when spooky season starts. Some say October and some say September. For the purposes of this piece we’re going with the latter, because I want to shine a ghostly spotlight on horror streaming platform Shudder, and other niche streamers and related platforms — and talk about how, when it comes to growth in entertainment, perhaps quality over quantity is a better place to play.
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Jun 6, 2024 | 
mediacatmagazine.co.uk | Alex Brownsell |Aaron Goldman |Adam Boucid |Andy Jones
On 6 June, the UK savings site VoucherCodes returned to TV screens with its first TV ad since 2012. Titled ‘The Whisperer’ and produced by Be The Fox, the ad marks the third milestone in the brand’s new marketing approach, following its rebrand in January and the launch of VoucherCodes VIP in March. The Whisperer depicted in the ad is warm and friendly, as VoucherCodes and Be The Fox sought to tackle the subject of saving money in a light-hearted way.
