Colin O'Riordan

Jan 29, 2024 | mediacatmagazine.co.uk | Toby Beresford |Natasha Randhawa |Colin O'Riordan

Every now and then a brand dips its toe into the world of gaming. Yet for many of them, they stay far away. Maybe it’s not the right space for them, or perhaps they simply don’t understand how to be authentic in a way that gamers will respond to. Whatever the reason, we decided to ask a few clever marketers why they think brands are still so cautious when it comes to gaming. With gaming set to overtake mainstream media this year, interest in gaming from brands is increasing.

Jan 15, 2024 | mediacatmagazine.co.uk | Toby Beresford |Natasha Randhawa |Colin O'Riordan

Last year I cautioned against delegating the responsibility for inclusion to AI. Good inclusion is a practice for humans to perfect, because by so doing we break down the barriers between all of us, and build a more relationally healthy, equitable society. Handing this vital job to our AI agents can make us think about inclusion less, and as a result, make us less inclusive, not more.

Dec 27, 2023 | mediacatmagazine.co.uk | Toby Beresford |Natasha Randhawa |Colin O'Riordan |Nazli Selin Ozkan

For example, in the world of accessibility, AI can generate automatic ‘alternative’ (ALT) text for images to help visually impaired readers interpret photos on a website. The thinking goes that, by using AI, we can make more of our content accessible. This is being applied both for external content on blogs and websites and also to internal content within enterprises, not an area known for good accessibility today. On the surface, this all seems like a worthy endeavour.