Toby Beresford

Jun 10, 2024 | mediacatmagazine.co.uk | Toby Beresford |Giles Lury |Joel Stein |Grace Gollasch

With a UK election around the corner and a US one hot on its heels, it is not surprising that politics, and those that help us navigate it, is back on our minds. Two publications recently power listed the top ‘spinfluencers’ on both sides of the pond: a Cavendish report and an article in The New Republic. The UK list is topped by Laura Kuenssberg and Owen Jones, two journalists for the venerable Beeb and The Guardian, respectively.

Jan 15, 2024 | mediacatmagazine.co.uk | Toby Beresford |Natasha Randhawa |Colin O'Riordan

Last year I cautioned against delegating the responsibility for inclusion to AI. Good inclusion is a practice for humans to perfect, because by so doing we break down the barriers between all of us, and build a more relationally healthy, equitable society. Handing this vital job to our AI agents can make us think about inclusion less, and as a result, make us less inclusive, not more.

Dec 27, 2023 | mediacatmagazine.co.uk | Toby Beresford |Natasha Randhawa |Colin O'Riordan |Nazli Selin Ozkan

For example, in the world of accessibility, AI can generate automatic ‘alternative’ (ALT) text for images to help visually impaired readers interpret photos on a website. The thinking goes that, by using AI, we can make more of our content accessible. This is being applied both for external content on blogs and websites and also to internal content within enterprises, not an area known for good accessibility today. On the surface, this all seems like a worthy endeavour.

Nov 29, 2023 | mediacatmagazine.co.uk | Toby Beresford |Adam Boucid |Daniel Hardwick |James Collins

We can all sense there’s a problem with subscription services…Somewhere deep amidst the bits and bytes they are messing with our concept of ownership. It used to be so simple — either you rented or you bought. Now with the rise of subscription services, there are shades of grey in between. Maybe you get the benefits if you are a member, while others offer joining deals to get you in.

Jun 8, 2023 | mediacatmagazine.co.uk | Toby Beresford |David Wethey |Giles Lury |Sam Collenette

For the latest entry in our ‘Four favourite books’ series, author of the book, Infinite Gamification, and the Director of Digital Strategy at Bible Society, Toby Beresford, gives us his picks. The R Factor, by Michael SchluterA  rethink of how our society could be organised for work and play when you fully account for the value relationships.