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Oct 15, 2024 | 
mediacatmagazine.co.uk | Sean Hamilton |Toby Beresford |Sean Hargrave
The global leader in specialist media Future has launched its Future Content Hub, storing half a million articles, expert editorial features, and photographs. The available content can be searched, browsed and purchased for editorial and commercial use. More specifically, users will be able to browse over 550,000 photographs and articles, searching by category or keyword. In addition, there are multiple licensing options available, allowing users to purchase and download content instantly.
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Sep 17, 2024 | 
mediacatmagazine.co.uk | Filippo Gramigna |Ross Negus |Toby Beresford
Onetag, the Smart Curation platform, has partnered with Adelaide, the leader in attention-based media quality assessment. The new partnership will enhance Onetag’s offering, measuring its global premium supply against Adelaide’s AU attention metric data and making AU threshold-based targeting options available within Onetag. Under this partnership, Adelaide will also use Onetag Smart Curation for custom deal activation.
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Jul 4, 2024 | 
mediacatmagazine.co.uk | Natasha Randhawa |Toby Beresford |Victoria Gerstman
Dr. Kush Kanodia is a passionate advocate for disability rights and a true champion for change. His groundbreaking campaign, ‘Eco Ableism’, tackled the discriminatory impact of London’s Ultra Low Emissions Zone (ULEZ) on disabled people. The campaign not only secured vital exemptions and support for disabled Londoners, but is now a model for ensuring Clean Air initiatives are inclusive for all.
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Jul 3, 2024 | 
mediacatmagazine.co.uk | Alison Smith |Toby Beresford |Harry Kinnear |Grace Gollasch
Much has been written about how big tech and marketing are gaming our basic need for approval and desire for glory in order to capitalise on our time and attention. Slaves to the algorithm, we keep clicking our lives away, sacrificing real-life experiences that could make us happier. Social media 1.0 worked on the assumption that everyone wants their Warhol-esque burst of fame — from daredevils and gym bunnies to cake makers and mumpreneurs.
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Jun 19, 2024 | 
mediacatmagazine.co.uk | Nick Radley |Grace Gollasch |Toby Beresford |Alex Hamilton
As well as the wealth of opportunity that AI offers, I think there are areas we need to worry about and, no, l am not worried about AI replacing me. In fact, AI confirmed as much when I asked it that very question, ‘While AI can automate many tasks, strategic thinking and creative problem-solving remain essential skills. You should learn to use AI as a tool to enhance strategic decision-making rather than relying on it as a standalone solution…’ So there you go, nothing to worry about then.
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May 8, 2024 | 
mediacatmagazine.co.uk | Natasha Randhawa |Duncan Bell |Alex Hamilton |Toby Beresford
In this interview MediaCat Magazine speak to Robert Andersen, MD and Managing Creative Director at Jung von Matt CREATORS, about their project to use AI to bring to life German philosopher Immanuel Kant, recreating him as a 23-year-old influencer. Immanuel Kant was a central figure in modern philosophy and a cornerstone of German Enlightenment. Born in 1724 in Königsberg, East Prussia, Kant is best known for his work in epistemology (the theory of knowledge), ethics, and aesthetics.
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Feb 8, 2024 | 
mediacatmagazine.co.uk | Dave Dye |Grace Gollasch |Matt Garbutt |Toby Beresford
An old teacher of mine, Mr Street (anyone remember him?), once spent all lesson telling us how the future was going to roll out. He was prescient on the rise in popularity of twerking and the emergence of the Swifties, I’ll give him that, but his prediction of The Leisure Society were way off. He said that machines were going to do all the heavy lifting, leaving us humans to a life of leisure – drinking cocktails in our jacuzzis. It sounded great. I was really looking forward to it.
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Jan 29, 2024 | 
mediacatmagazine.co.uk | Toby Beresford |Natasha Randhawa |Colin O'Riordan
Every now and then a brand dips its toe into the world of gaming. Yet for many of them, they stay far away. Maybe it’s not the right space for them, or perhaps they simply don’t understand how to be authentic in a way that gamers will respond to. Whatever the reason, we decided to ask a few clever marketers why they think brands are still so cautious when it comes to gaming. With gaming set to overtake mainstream media this year, interest in gaming from brands is increasing.
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Jan 16, 2024 | 
mediacatmagazine.co.uk | Kyle Johnson |Nazli Selin Ozkan |Toby Beresford
To go with our January theme at the magazine, namely, ‘The Year Of AI’ we decided to ask a few clever people in our network an AI question. As ever, they responded with lots of wisdom. Read on…Embracing (and investing in) AI is no longer a choice but a necessity for businesses to stay relevant, competitive and seeking more than mere survival. Brands that snooze on AI might miss the chance to offer innovative products, build meaningful connections with customers, and optimize their operations.
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Dec 28, 2023 | 
mediacatmagazine.co.uk | Victoria Gerstman |Toby Beresford |Aaron Goldman |Nazli Selin Ozkan
Editor’s note: Each year cultural insight specialist Victoria Gerstman gives us her cultural shifts to watch for the year ahead. They remain some of the most popular pieces of insight with our readers. In case you missed the past two years, read them here: Cultural shifts to watch in 2022 and Cultural shifts to watch in 2023. Read on below to see what Victoria predicts we should be paying attention to in the year ahead. From AI anxiety to common ground to post-nihilism, she covers a lot.
