Colleen Baum

Sep 5, 2024 | mckinsey.com | Colleen Baum

McKinsey's Colleen Baum explains how real estate companies can use experiential retail to draw in shoppers, increase omnichannel sales, and build brands.

Sep 4, 2024 | mckinsey.com | Linda Liu |Maurice Obeid |Colleen Baum |Joëlle Grunberg

Bold action may be needed to maintain the city’s prominence in the industry.

Nov 6, 2023 | mckinsey.com | Colleen Baum |Tamara Charm |Kelsey Robinson

Explore McKinsey’s latest Consumer Pulse Survey, which outlines key consumer shopping and spending trends over the course of the 2023 holiday season.