Tamara Charm

Jan 16, 2025 | mckinsey.com | Ezra Greenberg |Kelsey Robinson |Olivia White |Tamara Charm

In McKinsey’s latest ConsumerWise research, consumers report feeling more optimistic about the US economy than they have all year. Even so, US consumer optimism overall is still lower than prepandemic levels, and more than half of consumers (53 percent) report mixed feelings or being pessimistic about the state of the economy. For decades, consumer sentiment and consumer spending have moved in sync—when people feel unsure about the economy, they spend less.

Jan 13, 2025 | mckinsey.com | Ezra Greenberg |Kelsey Robinson |Olivia White |Tamara Charm

In McKinsey’s latest ConsumerWise research, consumers report feeling more optimistic about the US economy than they have all year. Even so, US consumer optimism overall is still lower than prepandemic levels, and more than half of consumers (53 percent) report mixed feelings or being pessimistic about the state of the economy. For decades, consumer sentiment and consumer spending have moved in sync—when people feel unsure about the economy, they spend less.

Nov 1, 2024 | mckinsey.com | Tamara Charm

This year, the holiday shopping season is longer than ever. But for consumer businesses to drive sales in the final stretch, they’ll need to recalibrate their sales strategies and make operational adjustments to meet shoppers’ evolving needs. For the past six years, US holiday spend has grown 6 percent annually. But the momentum that typically drives consumer spending in the final quarter of the year should not lead retailers and consumer-packaged-goods (CPG) players to be complacent.

Nov 6, 2023 | mckinsey.com | Colleen Baum |Tamara Charm |Kelsey Robinson

Explore McKinsey’s latest Consumer Pulse Survey, which outlines key consumer shopping and spending trends over the course of the 2023 holiday season.