Kelsey Robinson

Dec 5, 2023 | mckinsey.com | Lisa Harkness |Eli Stein |Winnie Wu |Kelsey Robinson

We look at how generative AI is unlocking a new age of marketing capabilities with automated processes, hyperpersonalization, and new forms of idea generation.

Nov 6, 2023 | mckinsey.com | Colleen Baum |Tamara Charm |Kelsey Robinson

Explore McKinsey’s latest Consumer Pulse Survey, which outlines key consumer shopping and spending trends over the course of the 2023 holiday season.