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Dec 10, 2024 | 
thefinancialbrand.com | Corey Wrinn
Consumer preferences about which banking activities they want to do online and which they prefer to conduct in person are bifurcating. That much many banks already understand. But institutions that focus solely on the operational issue of which services to offer where may be missing an important emotional piece of the puzzle: Even consumers who prefer online also want the security and reassurance provided by a nearby branch – even if they never use it.
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Nov 19, 2024 | 
thefinancialbrand.com | Corey Wrinn
Banking consumers' expectations of convenience can't be satisfied by digital tools alone. Real convenience means offering the right service at the right time in the right pace, whether online or in-person. Focus on 'anticipatory customer service'.
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Oct 7, 2024 | 
thefinancialbrand.com | Corey Wrinn
New survey data reveal widespread angst among consumers about the impact of the November presential election on their finances. Banks would be well-advised to be prepared for all outcomes with products that shore up savings and help to manage debt. FacebookTwitterLinkedInEmailPrintAs the presidential election looms on the horizon, banking consumers are demonstrating a heightened interest in how the political landscape might shape their financial futures.
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Sep 3, 2024 | 
thefinancialbrand.com | Corey Wrinn
Recent research suggests that the growing trend of eliminating, diminishing or merging the CMO role often ends up hobbling an institution's competitive abilities and prospects for growth. The study identified three key functions that CMOs – and only CMOs – can deliver.
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Jul 24, 2024 | 
thefinancialbrand.com | Corey Wrinn
In an increasingly competitive and skeptical marketplace, banks have the opportunity to reimagine their brands around the concept of trust. By focusing on trustworthiness, they can differentiate themselves and secure lasting success. FacebookTwitterLinkedInEmailPrintAs digital transactions increase and financial services evolve, customers are looking beyond interest rates and convenience.
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Jun 6, 2024 | 
thefinancialbrand.com | Corey Wrinn
Almost 90% of banking consumers say they use online reviews to make their banking decisions. Most important are user reviews on Google – while over 40% have never heard of Bankrate, WalletHub, or SmartAsset. FacebookTwitterLinkedInEmailPrintWhy ask one person for a recommendation when you have the wisdom of millions at your fingertips? Online reviews have become a crucial factor in shaping consumer decisions across various industries, including the banking sector.
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May 3, 2024 | 
cuinsight.com | Corey Wrinn |Marla Pieton |Lesley Sears |Kristi Meyer Brooks
Digital banking solutions, specifically mobile and web-based platforms, have gained widespread adoption in the past ten years, as bank branches become less and less utilized. However, a pertinent question arises: Are consumers still actively utilizing web banking services, or has mobile banking emerged as the dominant preference, rendering web banking obsolete? Should banking institutions favor, innovate and push one platform over the other?
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May 3, 2024 | 
thefinancialbrand.com | Corey Wrinn
Consumers have embraced banking apps as their main banking channel, even choosing their primary institutions based on user experience. At the same time, customers say that their apps still lag banking websites for some transactions and needs. How can banking sites play to these strengths? FacebookTwitterLinkedInEmailPrintDigital banking solutions, specifically mobile and web-based platforms, have gained widespread adoption in the past ten years, as bank branches become less and less utilized.
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Apr 16, 2024 | 
thefinancialbrand.com | Corey Wrinn
Fintech's seamless mobile experiences and rapid innovation threaten traditional banking's customary way of doing business. Yet legacy players' comprehensive guidance and expansive offerings may prove difficult to displace. FacebookTwitterLinkedInEmailPrintIn today’s digital age, the way consumers interact with their finances has undergone a significant transformation.
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Mar 18, 2024 | 
thefinancialbrand.com | Corey Wrinn
Data from Rivel's 2023 Q3 banking research breaks down customer preferences when it comes to utilizing both mobile vs. web banking and highlights the priority of creating seamless and user-friendly experiences on both digital platforms. FacebookTwitterLinkedInEmailPrintThe brick-and-mortar branch of traditional banking — with its towering marble columns and row of tellers — is fading into memory.
