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1 week ago | 
lsnglobal.com | Dan Hastings-Narayanin |Faima Bakar
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2 weeks ago | 
lsnglobal.com | Alice Crossley |Dan Hastings-Narayanin
US – Target is teaming up with Kate Spade New York for a limited-edition collection launching on 12 April 2025. The collaboration includes more than 300 pieces spanning women’s and children’s apparel, handbags and home accessories, with over half of the items priced at £11.60 ($15, €13.50) or less. Two years in the making, the partnership blends Kate Spade’s signature playful style with Target’s accessible design ethos.
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3 weeks ago | 
lsnglobal.com | Seyi Oduwole |Dan Hastings-Narayanin |Alice Crossley
Japan – McDonald’s Japan has launched Fandom Feast: McDonald’s Live Party (#リアタイマクパ), an interactive experience blending fandom culture with mobile ordering. Developed with TBWAHakuhodo, the campaign targets Gen Z and promotes its app’s Mobile Order & Pay feature, which already drives 20% of transactions. The collaboration with Japanese girl group XG featured a full social media takeover and a limited-time XG Bundle Menu, turning McDonald’s meals into a shared fan experience.
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3 weeks ago | 
lsnglobal.com | Seyi Oduwole |Dan Hastings-Narayanin |Alice Crossley
Japan – McDonald’s Japan has launched Fandom Feast: McDonald’s Live Party (#リアタイマクパ), an interactive experience blending fandom culture with mobile ordering. Developed with TBWAHakuhodo, the campaign targets Gen Z and promotes its app’s Mobile Order & Pay feature, which already drives 20% of transactions. The collaboration with Japanese girl group XG featured a full social media takeover and a limited-time XG Bundle Menu, turning McDonald’s meals into a shared fan experience.
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3 weeks ago | 
lsnglobal.com | Olivia Houghton |Seyi Oduwole |Dan Hastings-Narayanin
Global – Four Seasons Hotels and Resorts has announced The Road to The Giorgio Armani Tennis Classic, a first-of-its-kind doubles tennis tournament held at some of the most stunning Four Seasons properties. World-class tennis champions will serve as coaches for the occasion.
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3 weeks ago | 
lsnglobal.com | Olivia Houghton |Seyi Oduwole |Dan Hastings-Narayanin
Global – Four Seasons Hotels and Resorts has announced The Road to The Giorgio Armani Tennis Classic, a first-of-its-kind doubles tennis tournament held at some of the most stunning Four Seasons properties. World-class tennis champions will serve as coaches for the occasion.
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3 weeks ago | 
lsnglobal.com | Seyi Oduwole |Dan Hastings-Narayanin |Alice Crossley
France – US beauty brand Glossier has partnered with design studio Random to create an AI-driven brand experience for the launch of its Fleur fragrance at Galerie Joseph in Paris. Each visitor entering the immersive, interactive fragrance pavilion has their expressions and posture analysed in real time. The technology then generates personalised poetry, transforming the scent experience into a unique encounter.
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4 weeks ago | 
lsnglobal.com | Dan Hastings-Narayanin |Olivia Houghton |Seyi Oduwole
Global – Puma has launched its most ambitious global brand campaign to date – Go Wild – marking a bold new direction in its positioning. The campaign celebrates the joy of running and encourages amateur and professional athletes to embrace their authentic selves through sport. ‘This new brand campaign represents a new vision for sport and a new chapter for Puma,’ said Richard Teyssier, global VP of brand and marketing, in a press release.
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4 weeks ago | 
lsnglobal.com | Dan Hastings-Narayanin |Olivia Houghton |Seyi Oduwole
Global – Puma has launched its most ambitious global brand campaign to date – Go Wild – marking a bold new direction in its positioning. The campaign celebrates the joy of running and encourages amateur and professional athletes to embrace their authentic selves through sport. ‘This new brand campaign represents a new vision for sport and a new chapter for Puma,’ said Richard Teyssier, global VP of brand and marketing, in a press release.
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4 weeks ago | 
lsnglobal.com | Dan Hastings-Narayanin |Seyi Oduwole |Alice Crossley |Emily Rhodes
Colombia – Corona has opened its eco-protected island off the coast of Cartagena, Colombia, to the public, offering a unique beer brand experience. Previously reserved for friends and family, the island is now available for bookings via Airbnb, Expedia and Booking.com. Acquired in 2021, the island is a testament to Corona’s commitment to sustainability.
