Daniela Morosini

London

Beauty Correspondent at Business of Fashion (BOF)

beauty correspondent @ business of fashion / the cut, financial times, vogue etc. she/her 🍒

Articles

Can Off-White Mogul Davide De Giglio Pull Off Another Big Exit?

2 weeks ago | businessoffashion.com | Daniela Morosini

Lastweek, rumours swirled that beauty’s buzziest brand, Rhode, was exploring a sale. The outfits, aesthetic and lifestyle of its founder, the model Hailey Bieber, perennially make headlines; its products, like its lip-gloss-holding phone cases are social media catnip, and the crowds thronging to get into its pop-up stores are enormous. One of its biggest investors, however, is decidedly more under the radar.
Bread Beauty Supply Acquired by Cost of Doing Business, the Holding Company Led by Topicals Founder | BoF

2 weeks ago | businessoffashion.com | Daniela Morosini

Co-founded by Olamide Olowe and her Topicals president, Sochi Mbadugha, CODB Holdings will own and operate the premium hair care brand.
How Jones Road Used AI for Its Biggest Campaign Ever

3 weeks ago | businessoffashion.com | Daniela Morosini

For its biggest campaign to date, Jones Road got a helping hand from AI. On Wednesday, the cosmetics company unveiled the Just Enough campaign promoting its new lightweight foundation product of the same name, priced at $44. While a lot of beauty marketing centres around claims about product sensoriality or complex ingredients, Jones Road bet that its customers were more concerned with how the products perform and fit into their lives. For better insight on those points, it turned to AI.
Unilever Acquires Refillable Deodorant Brand Wild

3 weeks ago | businessoffashion.com | Daniela Morosini

Unilever announced on Tuesday that it has acquired the refillable personal care brand Wild. Financial terms of the deal were not disclosed, though a Sky News report in February indicated that the sale would go ahead for £230 million ($286 million). Wild was launched in 2020 by Charlie Bowes-Lyon and Freddy Ward and makes hand and body washes, lip balms and deodorants with refillable packaging, which are sold in British grocery stores like Tesco, as well as US retailers like Target.
John Cena Turns Beauty Influencer for Neutrogena

3 weeks ago | businessoffashion.com | Daniela Morosini

Neutrogena is embracing the power of the meme. Since August last year, all of the Kenvue-owned beauty label’s celebrity ambassadors have straddled the line between expected and eclectic, with the rising pop starlet Tate McRae, buzzy Bridgerton star Nicola Coughlan and Gen-Z actress Hailee Steinfeld all gracing campaigns.
Hand Creams and Sanitisers Became a Beauty Status Symbol

1 month ago | businessoffashion.com | Daniela Morosini

Beauty is getting handsy. Hand products — from creams to sanitisers — have emerged as the industry’s latest obsession, elevated from everyday staple (and go-to Mother’s Day gift) to cult collectable. Rather than receiving them in a gift bag, shoppers are buying hand products for themselves, with distinct microtrends in formulation and packaging creating new must-have brands.
The Niche Perfumers Betting Big on Asia

1 month ago | businessoffashion.com | Daniela Morosini

Global niche perfume brands are readying to ride the wave of a growing Asian market. Unlike skincare and cosmetics, in nations like China, South Korea and Japan, the fragrance market has historically been small. Uptake has lagged behind other markets like the U.S and the Middle East, where shoppers often wear a scent daily and own multiple premium perfumes. That small market, however, is evolving, as consumers get more comfortable with the idea of wearing and collecting more scents.
Space NK to Open New London Flagship

1 month ago | businessoffashion.com | Daniela Morosini

Space NK is moving to Oxford Street. On Friday, the British beauty speciality retailer announced it will open a flagship store later this year on London’s busy Oxford Street, an area that attracts large crowds of tourists and shoppers and is known for being home to flagship stores from the likes of Nike and H&M. The new store, located at 214 Oxford Circus, was previously occupied by fashion retailer Topshop. It is currently used as a pop-up space by the Swedish homeware store Ikea.
What It Takes to Sell Beauty on Douyin

1 month ago | businessoffashion.com | Daniela Morosini

Douyin, China’s fastest-growing social media app, presents something of a conundrum for global beauty brands. The app is TikTok’s precursor; launched in 2016 in China, its parent company, ByteDance rolled out TikTok to the rest of the world a year later, and as such, its interface is broadly similar to TikTok. It has an algorithmically-determined “For You” page, shoppable live streams and no shortage of viral stars.
Louis Vuitton to Launch Makeup Line

1 month ago | businessoffashion.com | Daniela Morosini

The world’s biggest luxury brand is expanding into beauty. This autumn, Louis Vuitton will debut a line of colour cosmetics with the British makeup artist Dame Pat McGrath as its creative director, the company announced Wednesday. The line, which will be called La Beauté Louis Vuitton, is the fashion house’s first foray into cosmetics since the 1920s, when it offered a range of powder compacts, brushes and mirrors.