Daniela Morosini

London

Beauty Correspondent at Business of Fashion (BOF)

beauty correspondent @ business of fashion / the cut, financial times, vogue etc. she/her 🍒

Articles

The Debrief | Beauty Is in Its Flop Era

1 week ago | businessoffashion.com | Brian Baskin |Sheena Butler Young |Daniela Morosini

Listen to and follow the BoF Podcast: Apple Podcasts | Spotify | OvercastThe beauty sector historically thrived during economic downturns, earning a recession-proof reputation encapsulated in the “lipstick index.” However, recent earnings from major beauty conglomerates like Estée Lauder, L’Oréal, Coty and Shiseido indicate that beauty’s resilience is being tested. Sales are declining, layoffs are coming and consumer habits appear to be shifting dramatically.
The End of the Lipstick Index

2 weeks ago | businessoffashion.com | Daniela Morosini

Beauty’s recession-proof shine is wearing off. This quarter’s batch of earnings saw lacklustre performance from almost every major beauty company. Coty reported a 6 percent sales decline, cut its annual profit forecast and announced plans to lay off around 700 employees, around 5 percent of its workforce. Both LVMH’s selective retailing, which houses Sephora, and its perfumes and cosmetics division, failed to grow.
Mexican Beauty Brands Seize The Moment

3 weeks ago | businessoffashion.com | Daniela Morosini

For Mexican beauty founders, a new era of prosperity beckons. As global names like Charlotte Tilbury, Ulta Beauty and Unilever enter or increase their investments in the market, overall dynamism in Mexico is rising, abetted by rising wealth and an influx of migrants from wealthier countries. Homegrown beauty brands are also readying to ride a bigger wave of success, fuelled by international expansion, a buoyant diaspora and TikTok Shop.
Mexican Beauty Brands Seize The Moment

3 weeks ago | flipboard.com | Daniela Morosini

The Shower Habit That Will Reset Your BrainIf you can breathe through the shock of an ice-cold rinse, you can get through pretty much anything. Finally, they were all asleep in bed. My partner, …
Church & Dwight to Acquire Hand Sanitiser Brand Touchland for $700 Million

3 weeks ago | businessoffashion.com | Daniela Morosini

Church & Dwight, the personal care giant that owns drugstore mainstay brands like Viviscal, Batiste and Nair announced on Monday that it had signed a definitive agreement to acquire hand sanitiser brand Touchland for $700 million. A further earn-out contingent on Touchland’s 2025 sales could take the total purchase price as high as $880 million. The acquisition follows Church & Dwight’s purchase of acne sticker brand Hero Cosmetics for $630 million in 2022.
At Estée Lauder Companies, Growth Remains Elusive

1 month ago | businessoffashion.com | Daniela Morosini

Estée Lauder Companies’ has set two goals for this year: cut costs and grow sales. So far, only the former appears to be on track. The parent company of MAC Cosmetics, Clinique, The Ordinary and other brands is cutting up to 7,000 jobs globally, including 20 percent of middle managers, part of a plan to boost margins that has already resulted in nearly $500 million in savings.
Can Designer Perfumes Win Over the Niche Customer?

1 month ago | businessoffashion.com | Daniela Morosini

Fashion houses, long the arbiters of fine perfumes, are stepping up their fragrance game. Brands like Bottega Veneta, Chanel and Balmain have long been at the top of the food chain in any category they operate in: broadly speaking, fashion houses will make the most expensive and most exclusive option in any category they operate in, be that apparel, eyewear or home goods.
Fine Fragrance Brand Amouage’s Sales Lift 48%

1 month ago | businessoffashion.com | Daniela Morosini

On Thursday, Amouage, the luxury perfume line based in Oman, reported a 48 percent increase in sales in its first quarter, reaching $100 million in retail sales. Growth was led by its 17 owned boutiques, which lifted 75 percent, while e-commerce and travel retail increased 52 and 49 percent respectively. Known for its premium perfumes like the best-selling Guidance range, starting at $395, the brand takes inspiration from its Omani roots.
Coty to Cut 700 Jobs As Part of Cost-Saving Initiative

1 month ago | businessoffashion.com | Daniela Morosini

Coty announced on Thursday that it would cut around 700 jobs across the globe as part of an enhanced cost-cutting initiative, which would represent around 5 percent of its total workforce. In an internal email viewed by The Business of Beauty, Coty’s chief executive Sue Nabi highlighted tariff regulations, a new geopolitical landscape and shifting consumer behaviour as factors impacting the decision. According to the email, the job cuts will begin to be implemented in the next few months.
Can Off-White Mogul Davide De Giglio Pull Off Another Big Exit?

1 month ago | businessoffashion.com | Daniela Morosini

Lastweek, rumours swirled that beauty’s buzziest brand, Rhode, was exploring a sale. The outfits, aesthetic and lifestyle of its founder, the model Hailey Bieber, perennially make headlines; its products, like its lip-gloss-holding phone cases are social media catnip, and the crowds thronging to get into its pop-up stores are enormous. One of its biggest investors, however, is decidedly more under the radar.