Daniela Morosini

London

Beauty Correspondent at Business of Fashion (BOF)

beauty correspondent @ business of fashion / the cut, financial times, vogue etc. she/her 🍒

Articles

Akt London, Yse Beauty and Ruka Are the Winners of The Business of Beauty Global Awards Breakthrough Track

1 week ago | businessoffashion.com | Daniela Morosini |Liz Flora |Brennan Kilbane

NAPA, CALIFORNIA — As The Business of Beauty Global Forum 2025 drew to a close on Tuesday night, guests were excitedly awaiting the reveal of this year’s The Business of Beauty Global Beauty Awards winners. At the farewell gala, after guests listened to insightful and moving talks from the likes of founder and creative director of Rhode Hailey Bieber and co-CEO and founder of Pattern Beauty Tracee Ellis Ross, the members of the Global Awards jury were ready to unveil their selection.
Manasi 7, Unifrom and Commune Are the Winners of The Business of Beauty Global Awards Emerging Track

1 week ago | businessoffashion.com | Daniela Morosini |Liz Flora |Brennan Kilbane

NAPA, CALIFORNIA — On the final evening of The Business of Beauty Global Forum 2025 on Tuesday, guests gathered for a celebratory dinner to honour this year’s cohort of The Business of Beauty Global Awards winners. Throughout the week, guests had been able to discover the brands’ products throughout the Global Forum via a showcase of each line’s collections.
Second Cohort of The Business of Beauty Global Awards Winners Announced | BoF

2 weeks ago | businessoffashion.com | Daniela Morosini

Unifrom, Ruka and Yse Beauty are among the winners of The Business of Beauty’s sophomore Global Beauty Awards, honoured on Tuesday at the Global Forum in Napa Valley, California.
Exclusive: Violet Grey Names Former Bluemercury Executive as Group President

3 weeks ago | businessoffashion.com | Daniela Morosini

Tracy Kline, a former executive from the American beauty retailer Bluemercury, will join Violet Grey as group president on June 9. Her role will include overseeing the company’s team, supply chain, stores, merchandising and marketing.
Report: L’Oréal Poised to Acquire British Skincare Brand Medik8

3 weeks ago | businessoffashion.com | Daniela Morosini

L’Oréal is poised to snap up the British skincare brand Medik8, the Financial Times reported on Wednesday. According to the report, the brand, which is currently owned by private equity group Inflexion, and L’Oréal are close to finalising an agreement, and a deal could be announced within the coming days. In January, The Business of Beauty identified the brand as top M&A target for the year.
Kiko Milano Names Drew Elliott Chief Brand Officer | BoF

3 weeks ago | businessoffashion.com | Daniela Morosini

Elliott, formerly at MAC Cosmetics, will assume his new role at the Italian beauty line on Sept. 1., the company exclusively told BoF.
Huda Kattan Buys Back Huda Beauty | BoF

3 weeks ago | businessoffashion.com | Daniela Morosini

Kattan has regained full ownership of the prestige cosmetics brand after buying back a minority stake held by TSG Consumer Partners.
How to Rebrand Without Losing Your Fans

1 month ago | businessoffashion.com | Daniela Morosini

If there’s one word beauty shoppers hate to see more than “reformulation,” it’s likely “rebrand.” It’s been coming up a lot lately. Executives look to rebranding as a way to reinvigorate slowing sales, reach a new customer base or generate some buzz. Sometimes, it’s needed: Trends change, new markets may require a different approach or a founder might have moved on. Customers, for their part, rarely feel the same way.
The Debrief | Beauty Is in Its Flop Era

1 month ago | businessoffashion.com | Brian Baskin |Sheena Butler Young |Daniela Morosini

Listen to and follow the BoF Podcast: Apple Podcasts | Spotify | OvercastThe beauty sector historically thrived during economic downturns, earning a recession-proof reputation encapsulated in the “lipstick index.” However, recent earnings from major beauty conglomerates like Estée Lauder, L’Oréal, Coty and Shiseido indicate that beauty’s resilience is being tested. Sales are declining, layoffs are coming and consumer habits appear to be shifting dramatically.
The End of the Lipstick Index

1 month ago | businessoffashion.com | Daniela Morosini

Beauty’s recession-proof shine is wearing off. This quarter’s batch of earnings saw lacklustre performance from almost every major beauty company. Coty reported a 6 percent sales decline, cut its annual profit forecast and announced plans to lay off around 700 employees, around 5 percent of its workforce. Both LVMH’s selective retailing, which houses Sephora, and its perfumes and cosmetics division, failed to grow.