
Brian Baskin
Executive Editor at Business of Fashion (BOF)
Deputy Editor at The Business of Fashion. Formerly @wsj
Articles
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6 days ago |
businessoffashion.com | Brian Baskin |Sheena Butler Young |Cathaleen Chen
More from Workplace & TalentAnalysis and advice on the future of work, careers and management. In 2020, fashion pledged solidarity and systemic change. Now, as political tides have turned, only a few brands are willing to speak up — or follow through. The Trump administration is rapidly stepping up immigration raids in US cities, touching off protests and legal challenges. Even if brands aren’t willing to weigh in publicly, they need a plan to support their workforce.
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1 week ago |
businessoffashion.com | Brian Baskin |Sheena Butler Young
Analysis and advice from the front lines of the retail transformation. As global sailing race SailGP embarks on its fifth season and prepares to be the subject of a new docuseries, fashion and beauty brands such as Tommy Hilfiger and L’Oréal are joining in as sponsors. The ultra-fast fashion giant and partner Reliance Retail plan to rapidly expand their Indian supplier base and start overseas sales of India-made, Shein-branded clothes within six to 12 months, sources told Reuters.
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2 weeks ago |
businessoffashion.com | Brian Baskin
What’s Happening: On Wednesday, the US Bureau of Labor Statistics will release inflation data for May, the first inflation reading taken entirely after Trump’s tariffs went into effect. In April, consumer prices rose 2.3 percent, just under the economists’ consensus. Delayed Impact: Forecasters are calling for a mild uptick in prices, if that. Many fashion and beauty brands have announced price increases, often to be implemented on select products over the summer rather than right away.
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2 weeks ago |
businessoffashion.com | Brian Baskin |Sheena Butler Young |Priya Rao
Analysis and advice on the fast-evolving beauty business. Luxury fragrance houses like Marc-Antoine Barrois, Amouge and Krigler are pouring investment into their retail spaces, master perfumers and artisanal manufacturing — and reaping double-digit sales growth. Global Livestream – Monday, June 9 and Tuesday, June 10, 2025. Hair tools have been thrust into the spotlight as brands try to create inclusive marketing campaigns that speak to the curly, coily and tight-textured consumers.
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3 weeks ago |
businessoffashion.com | Brian Baskin
What’s Happening: On June 3 in Copenhagen, the Global Fashion Summit kicks off three days of speeches and debate on mitigating fashion’s impact on people and the planet. On the Defensive: This year’s theme is “Barriers and Bridges,” an acknowledgment that environmental and human rights efforts are on the back foot right now (past themes tended to take an “onward and upward” tack; last year’s was “Unlocking the Next Level”).
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