Brian Baskin

1 week ago | businessoffashion.com | Brian Baskin |Sheena Butler Young |Malique Morris |Marc Bain

The author has shared a Podcast.You will need to accept and consent to the use of cookies and similar technologies by our third-party partners (including: YouTube, Instagram or Twitter), in order to view embedded content in this article and others you may visit in future. Subscribe to the BoF Podcast here. In early April, President Donald Trump announced an unprecedented wave of tariffs, imposing duties as high as 145 percent on imports from China.

2 weeks ago | businessoffashion.com | Brian Baskin |Sheena Butler Young |Sarah Kent |Simone Stern Carbone

The author has shared a Podcast.You will need to accept and consent to the use of cookies and similar technologies by our third-party partners (including: YouTube, Instagram or Twitter), in order to view embedded content in this article and others you may visit in future. Subscribe to the BoF Podcast here.

3 weeks ago | businessoffashion.com | Brian Baskin |Sheena Butler Young |Marc Bain |Haley Crawford

The author has shared a Podcast.You will need to accept and consent to the use of cookies and similar technologies by our third-party partners (including: YouTube, Instagram or Twitter), in order to view embedded content in this article and others you may visit in future. Subscribe to the BoF Podcast here. Fast-fashion giant H&M recently announced its plans to deploy AI-generated “digital twins” of real-life models in marketing campaigns.

3 weeks ago | businessoffashion.com | Brian Baskin

The fashion industry’s had a bit of a breather from the political news cycle lately as the Trump administration was consumed with damage control over inadvertently inviting a journalist into a group chat to discuss sensitive war plans. This week, break’s over. President Donald Trump is expected to announce long-promised “reciprocal” tariffs on countries where the US regularly runs up trade deficits.

1 month ago | businessoffashion.com | Brian Baskin

Last year, H&M set out on a globe-spanning campaign to rekindle its connection with shoppers, starting with a surprise Charli XCX concert in London at the height of Brat-mania. The marketing blitz was tied to the release of the fast fashion retailer’s fall collection, which mixed in more elevated long coats and feminine dresses alongside the usual cheap basics and trendy pieces. It’s still waiting for returns on that investment.