Sheena Butler Young's profile photo

Sheena Butler Young

New York

Senior Correspondent at Business of Fashion (BOF)

Mommy to the most amazing little boy + Senior Business Editor @footwearnews

Articles

  • 1 week ago | businessoffashion.com | Brian Baskin |Sheena Butler Young |Malique Morris |Marc Bain

    The author has shared a Podcast.You will need to accept and consent to the use of cookies and similar technologies by our third-party partners (including: YouTube, Instagram or Twitter), in order to view embedded content in this article and others you may visit in future. Subscribe to the BoF Podcast here. In early April, President Donald Trump announced an unprecedented wave of tariffs, imposing duties as high as 145 percent on imports from China.

  • 2 weeks ago | businessoffashion.com | Brian Baskin |Sheena Butler Young |Sarah Kent |Simone Stern Carbone

    The author has shared a Podcast.You will need to accept and consent to the use of cookies and similar technologies by our third-party partners (including: YouTube, Instagram or Twitter), in order to view embedded content in this article and others you may visit in future. Subscribe to the BoF Podcast here.

  • 2 weeks ago | businessoffashion.com | Sheena Butler Young

    On a Thursday afternoon in Manhattan’s Flatiron District, a trendy speakeasy buzzes as editors and influencers — dressed in Juicy Couture’s velour tracksuits, faux-fur bucket hats, and tiny-framed sunglasses — dance to the Spice Girls’ classic “Wannabe.”It almost feels like a time capsule from 2003 — except it’s 2025. And save for a few campier Y2K looks, the guests — mostly a mix of Gen-Z twenty-somethings and Millennials — blend seamlessly into the present.

  • 3 weeks ago | businessoffashion.com | Brian Baskin |Sheena Butler Young |Marc Bain |Haley Crawford

    The author has shared a Podcast.You will need to accept and consent to the use of cookies and similar technologies by our third-party partners (including: YouTube, Instagram or Twitter), in order to view embedded content in this article and others you may visit in future. Subscribe to the BoF Podcast here. Fast-fashion giant H&M recently announced its plans to deploy AI-generated “digital twins” of real-life models in marketing campaigns.

  • 4 weeks ago | businessoffashion.com | Sheena Butler Young

    When Julie Bornstein set out in 2017 to raise funds for her women’s fashion retail app, The Yes, she knew exactly which investor she wanted to pitch. Hint: It wasn’t a man. “I reached out to [Forerunner Ventures founder] Kirsten Green ... because she’s a woman who’s invested in a lot of consumer tech businesses,” Bornstein said.

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Sheena Butler-Young
Sheena Butler-Young @SheIsSoSheena
21 Dec 19

RT @RayHartjen: The Woman at the Center of Nike’s Ambitious Consumer-First Strategy Gets Candid on Dramatic Changes at the Brand ~ by @SheI…

Sheena Butler-Young
Sheena Butler-Young @SheIsSoSheena
21 Dec 19

RT @RetailNext: The Woman at the Center of Nike’s Ambitious Consumer-First Strategy Gets Candid on Dramatic Changes at the Brand ~ by @SheI…

Sheena Butler-Young
Sheena Butler-Young @SheIsSoSheena
8 Nov 19

❤️❤️👏🏾👏🏾

Dr. Crystal A. deGregory
Dr. Crystal A. deGregory @HBCUstorian

Good Fashion. Great read. https://t.co/xvYzipMA8q via @SheIsSoSheena for @FootwearNews