Sheena Butler Young

New York

Senior Correspondent at Business of Fashion (BOF)

Mommy to the most amazing little boy + Senior Business Editor @footwearnews

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Articles

The Debrief | The Trade War’s Off, For Now. What’s Next for Fashion?

1 day ago | businessoffashion.com | Cathaleen Chen |Marc Bain |Sheena Butler Young |Brian Baskin

Listen to and follow ‘The Debrief’: Apple Podcasts | Spotify | OvercastOn May 12, the US and China reached a deal to temporarily reduce tariffs for 90 days, offering a breather from an escalating trade war. Stocks surged on the news, but experts warn this relief might not fully resolve deeper industry uncertainties or consumer anxieties.
The Debrief | TikTok, Tariffs and Luxury’s Fake News Problem

3 days ago | businessoffashion.com | Sarah Kent |Sheena Butler Young |Brian Baskin

Listen to and follow ‘The Debrief’: Apple Podcasts | Spotify | OvercastA strange new genre of TikTok videos is challenging long-held assumptions about how luxury products are made. Often shot in anonymous Chinese factories, these videos claim that the so-called “superfakes” flooding the market are indistinguishable from, and sometimes made in the same factories as, high-end bags from the likes of Chanel or Louis Vuitton.
The Debrief | Celebrating Black Style Inside the 2025 Met Gala

1 week ago | businessoffashion.com | Brian Baskin |Sheena Butler Young |Malique Morris

The author has shared a Podcast.You will need to accept and consent to the use of cookies and similar technologies by our third-party partners (including: YouTube, Instagram or Twitter), in order to view embedded content in this article and others you may visit in future.
Skechers’ $9.4 Billion Blockbuster Buyout, Explained

1 week ago | businessoffashion.com | Sheena Butler Young |Cathaleen Chen

Brazilian private equity firm 3G’s $9.4 billion acquisition of the sneakers brand Skechers — the second-largest fashion deal ever, after LVMH’s 2020 takeover of Tiffany — came as a complete surprise to investors and industry observers. The buyer and seller make for an unlikely pair: 3G is best known for snapping up Burger King, Tim Horton and Kraft Foods (it sold its stake in the latter last year); it has never operated a fashion brand.
AI Is Coming for Fashion’s Creative Class

1 week ago | businessoffashion.com | Sheena Butler Young

Earlier this year, when Veronica Zhai was preparing to launch her bespoke luxury brand Zhai, she knew her marketing budget would be tight. Agencies and seasoned brand strategists charged anywhere from $5,000 to $30,000 a month, beyond what she could afford before she’d brought in any real revenue. So Zhai turned to ChatGPT. “AI does a lot in terms of the digital marketing effort,” said Zhai, a New-York based designer who previously worked as a trader at JP Morgan.
The Debrief | Are Viral Microtrends Losing Their Cool?

2 weeks ago | businessoffashion.com | Brian Baskin |Sheena Butler Young |Joan Kennedy

The author has shared a Podcast.You will need to accept and consent to the use of cookies and similar technologies by our third-party partners (including: YouTube, Instagram or Twitter), in order to view embedded content in this article and others you may visit in future. Subscribe to the BoF Podcast here. Viral microtrends, the fleeting aesthetics popularised on platforms like TikTok, have defined recent fashion moments for young consumers.
The Debrief | The Power of a Luxury Handbag

3 weeks ago | businessoffashion.com | Sheena Butler Young |Simone Stern Carbone

The author has shared a Podcast.You will need to accept and consent to the use of cookies and similar technologies by our third-party partners (including: YouTube, Instagram or Twitter), in order to view embedded content in this article and others you may visit in future. Subscribe to the BoF Podcast here. From the legendary Hermès Birkin to recent sensations like Alaïa’s Teckel, luxury handbags have long held a distinctive power within the fashion world.
When Two CEOs Are Better Than One

3 weeks ago | businessoffashion.com | Sheena Butler Young

When Warby Parker co-CEOs Neil Blumenthal and Dave Gilboa first pitched their eyewear startup to venture capitalists, investors weren’t just sceptical about their plan to shake up the sleepy optical industry with $95 prescription glasses you could buy online. Their biggest hangup? “They wanted one neck to choke if something goes wrong,” Gilboa said. Fifteen years later, the college friends are still at the helm of the brand, which reported $771 million in sales last year.
The Debrief | Can Tariffs Really Revive ‘Made in USA’ Fashion?

1 month ago | businessoffashion.com | Brian Baskin |Sheena Butler Young |Malique Morris |Marc Bain

The author has shared a Podcast.You will need to accept and consent to the use of cookies and similar technologies by our third-party partners (including: YouTube, Instagram or Twitter), in order to view embedded content in this article and others you may visit in future. Subscribe to the BoF Podcast here. In early April, President Donald Trump announced an unprecedented wave of tariffs, imposing duties as high as 145 percent on imports from China.
The Debrief | Trump’s Tariffs Change Everything

1 month ago | businessoffashion.com | Brian Baskin |Sheena Butler Young |Sarah Kent |Simone Stern Carbone

The author has shared a Podcast.You will need to accept and consent to the use of cookies and similar technologies by our third-party partners (including: YouTube, Instagram or Twitter), in order to view embedded content in this article and others you may visit in future. Subscribe to the BoF Podcast here.