Sheena Butler Young

1 week ago | businessoffashion.com | Brian Baskin |Sheena Butler Young |Cathaleen Chen

More from Workplace & TalentAnalysis and advice on the future of work, careers and management. In 2020, fashion pledged solidarity and systemic change. Now, as political tides have turned, only a few brands are willing to speak up — or follow through. The Trump administration is rapidly stepping up immigration raids in US cities, touching off protests and legal challenges. Even if brands aren’t willing to weigh in publicly, they need a plan to support their workforce.

2 weeks ago | businessoffashion.com | Brian Baskin |Sheena Butler Young

Analysis and advice from the front lines of the retail transformation. As global sailing race SailGP embarks on its fifth season and prepares to be the subject of a new docuseries, fashion and beauty brands such as Tommy Hilfiger and L’Oréal are joining in as sponsors. The ultra-fast fashion giant and partner Reliance Retail plan to rapidly expand their Indian supplier base and start overseas sales of India-made, Shein-branded clothes within six to 12 months, sources told Reuters.

3 weeks ago | businessoffashion.com | Sheena Butler Young

Twenty years ago, The New York Times published a story headlined “Nike Changes Strategy on Women’s Apparel,” detailing the company’s latest effort to win over that market “after years of failures.” The strategy in May 2005: Mailing catalogs for its Nikewomen line to 600,000 homes, revamping Nikewomen.com and opening a new women’s store in a New York suburb. Both the website and the store shut down long ago.

3 weeks ago | businessoffashion.com | Brian Baskin |Sheena Butler Young |Priya Rao

Analysis and advice on the fast-evolving beauty business. Luxury fragrance houses like Marc-Antoine Barrois, Amouge and Krigler are pouring investment into their retail spaces, master perfumers and artisanal manufacturing — and reaping double-digit sales growth. Global Livestream – Monday, June 9 and Tuesday, June 10, 2025. Hair tools have been thrust into the spotlight as brands try to create inclusive marketing campaigns that speak to the curly, coily and tight-textured consumers.

1 month ago | businessoffashion.com | Brian Baskin |Sheena Butler Young |Daniela Morosini

Listen to and follow the BoF Podcast: Apple Podcasts | Spotify | OvercastThe beauty sector historically thrived during economic downturns, earning a recession-proof reputation encapsulated in the “lipstick index.” However, recent earnings from major beauty conglomerates like Estée Lauder, L’Oréal, Coty and Shiseido indicate that beauty’s resilience is being tested. Sales are declining, layoffs are coming and consumer habits appear to be shifting dramatically.