David Brock

California

CEO and Blogger at Business 2 Community

Passionate about helping sales and business professionals achieve extraordinary goals. Author of the Sales Manager Survival Guide

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Articles

Should your business really be using AI?

1 week ago | jewellermagazine.com | David Brock

I recently heard an outstanding observation from business consultant James Pursey during a sales seminar about using Artificial Intelligence (AI). He said, “If you can’t do it yourself, you probably shouldn’t be using AI.”The only modification I would make is to say that if you can’t do the task excellently yourself, you should probably avoid using AI.
Preventing burnout among the staff in your store

1 month ago | jewellermagazine.com | Jeannie Walters |David Brown |Paul Sloane |David Brock

There is a strange dichotomy in customer service. At its core, it should be joyful!It feels good to help customers solve problems, have a moment of delight, and feel better about their business relationships. However, the truth is that those same customers, whom we are happy to serve, do not always sing our praises or use their ‘inside voices’ when asking for support. Serving customers is hard work.
The Sales Process And Contextual Flexibility

1 month ago | membrain.com | Dave Brock |David Brock

I’ve been doing some work with a brilliant CRO. We’ve been reworking and implementing a revised selling/buying process. Their previous process was poorly defined, outdated, and people weren’t using it.
Doing Our People's Jobs......

Jan 21, 2025 | partnersinexcellenceblog.com | David Brock

One of the biggest mistakes I see too many managers make, is they dive in and start doing their people’s jobs. The motivations for this range from being well intended to malicious. We have all seen the managers believing they are the best sales people in the world, sweeping their people aside, playing “Superseller” in important customer calls.
Do You Know Your Customers' Personal Objectives?

Jan 15, 2025 | partnersinexcellenceblog.com | David Brock

“Behind every business objective is the fulfillment of a personal objective.”* In our discovery process, if we conduct a discovery, we seek to understand the customers’ business objectives. “What problem are they solving, why is it important to solve it, what are the risks of solving/not solving it…….” And we focus the presentation of our solutions in terms of how it addresses the business objectives. Perhaps it’s a value proposition, an ROI, or something else.
Distraction And Focus

Dec 21, 2024 | partnersinexcellenceblog.com | David Brock

At the end of the year, I tend to be a little more reflective than during the rest of the year. In part, this post is a reminder to me about how I get distracted and lose focus–way too easily. In part, it’s an observation of things I see every day. What provoked this happened a few days ago. I was treating myself to a breakfast at a favorite restaurant. I’m a regular, they know my favorite table is in the back where I can observe everyone else. I was struck by a couple a few tables away from me.
Chatbots: Consumers growing weary of customer service tactics

Dec 1, 2024 | jewellermagazine.com | Samuel Ord |Brian Walker |David Brock |Thomas Young

These programs have long been promoted as efficient tools that save time and money while resolving repetitive issues. A recent report from Business Insider highlighted the disadvantages of these programs and the potential ramifications for retailers that rely on them. Surveys reveal that many customers prefer to avoid interacting with artificial intelligence (AI) for customer service, fearing it will complicate reaching a human representative or provide incorrect answers.
Control Disguised As Coaching

Nov 6, 2024 | membrain.com | Dave Brock |Dave Kurlan |George Brontén |David Brock

Often, when I talk to managers, they tell me how much time they spend coaching.
Do you need to strive to be the best at your job?

Nov 6, 2024 | jewellermagazine.com | Graham Jones |David Brock |Thomas Young |Paul Sloane

Being a weather forecaster is a challenging job. Every day, people will know whether you are good at making meteorological predictions. Recently, in the UK, the bulk of the nation was given a ‘weather warning’ by the Met Office, saying there would be thunderstorms and flooding from north to south. As it turned out, the severe weather was largely restricted to a few small areas. The rest of the country wondered why they had been warned about poor weather as they sweltered in the summer heat.
Can you do what Artificial Intelligence cannot?

Nov 6, 2024 | jewellermagazine.com | David Brock |Thomas Young |Paul Sloane |Graham Jones

We have become enamoured with everything Artificial Intelligence (AI) can do to improve our businesses. It provides the potential to eliminate all sorts of tasks that somehow seem to fill our time. As both the technology and our understanding of AI develop, we quickly learn that there are some things these machines cannot do. These tasks are often critical to our jobs. I would ask, are you doing those things with the time that AI is freeing from other tasks?