David Brock

2 weeks ago | membrain.com | Dave Brock |David Brock

As human beings and business professionals we crave structure and order in everything we do. We build carefully architected sales processes. Our customers draft detailed project plans, guiding them on their journey. Our models/frameworks, whether buying or selling, are clean, linear, structured, logical and rational. And we develop metrics aligned with these models. We think systems and processes. We diagram, flowchart, checklist and script.

1 month ago | membrain.com | George Brontén |Dave Brock |David Brock

My friend and mentor, Lahat Tzvi, wrote one of the most fascinating posts on AI I’ve read. Be sure to read it! In it, he coined the phrase, “The Hidden Cost Of False Efficiency.” It’s such an important concept, and at the root of many of the challenges we face in growing our businesses. I’ve written too often and whined too much about our continued inability to focus on effectiveness, outcomes, and continual improvement. I don’t want to reiterate those issues here.

1 month ago | membrain.com | Dave Brock |David Brock

My feeds in social media are filled with Cheatsheets, Hacks, Templates—all sorts of tools. They attract lots of interest, lots of requests. People are looking for anything they can do to help them do their jobs, to find the shortcuts or secrets to success. I look at them, most are pretty good, there are always interesting ideas and approaches. But there’s a problem with them... They don’t really work. Let me revise that, they work extraordinarily well for the people that develop them.

2 months ago | jewellermagazine.com | David Brock

I recently heard an outstanding observation from business consultant James Pursey during a sales seminar about using Artificial Intelligence (AI). He said, “If you can’t do it yourself, you probably shouldn’t be using AI.”The only modification I would make is to say that if you can’t do the task excellently yourself, you should probably avoid using AI.

Mar 25, 2025 | jewellermagazine.com | Jeannie Walters |David Brown |Paul Sloane |David Brock

There is a strange dichotomy in customer service. At its core, it should be joyful!It feels good to help customers solve problems, have a moment of delight, and feel better about their business relationships. However, the truth is that those same customers, whom we are happy to serve, do not always sing our praises or use their ‘inside voices’ when asking for support. Serving customers is hard work.